Where youll work* The holding company of some of South Africa's leading financial insurance providers. A portfolio that includes South Africas most loved and recognisable brands including health insurance, provident fund and group life administration.
This company is a pioneer with a hunger for the best, bringing customer-focused innovation and service excellence to the financial services industry with an undivided team of diverse thinkers and doers who believe in leading through technology and pushing beyond limits.
How youll role* Looking for a passionate and talented Digital Media Lead / Digital Media Manager to join a dynamic team in the short-term insurance sector.
The ideal candidate would need to plan, develop, track and report across paid search and display channels as well as effectively manage and optimise each channel.
Candidates must possess a firm grasp of all primary paid media platforms and have strong targeting and re-targeting capabilities.
Additionally, candidates must have strong analytical skills with a proven ability to analyse, report and provide meaningful and actionable insights on campaign data.
The role requires you to be comfortable managing meetings and presenting reports and performance updates. *What youll do*
Developing and implementing campaign plans and optimising to achieve key performance metrics by brand
Work closely with all paid media partners : Google and affiliates
Maximise performance across paid media channels through effective optimisation strategies
Conduct regular keyword analysis and identify trends, data patterns and opportunities
Ongoing audit of search, display and social channels for each brand and provide insights as to how ROI can be increased
Provide accurate campaign performance reports and analysis on a daily / weekly and monthly basis
Understand and manage creative campaigns to improve ad performance and quality CTRs
Responsible for Google Ads budget allocation, planning and ROI reporting
Work with designers or developers to optimise landing pages for optimum quality scores and create the branding of banners etc. for key data capture
Optimise paid media campaigns and conversion rates
Implement recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with brand objectives
Ensure evaluation and tracking to monitor campaigns and A / B testing setup and tracking is in place
Contribute to campaign performance reports, using data to tell stories and provide actionable insights for team members as well as marketing managers and the wider digital team *What youll need*
Grade 12 or SAQA accredited equivalent
Google Ads Certified essential (GMP certification advantageous)
Relevant Marketing degree Essential experience :
7+ years digital marketing experience
3-5 years of managing a team
Experience in the financial services vertical and e-commerce
Experience in running paid search performance campaigns within Google Ads
Experience with the Google Marketing Platform - Search 360 and Campaign Manager Knowledge of :
Google Ads platform
Google Data Studio
Advanced Microsoft Office