An award-winning digital agency requires the services of a skilled SEO / PPC Manager for their offices in Johannesburg North.
Relevant tertiary qualification (Digital Marketing) etc.
or similar5+ years relevant experience proven track-record in paid search marketing to administer and manage SEO and PPC for clients.
solid knowledge of SEO principles, Google AdWords, GDN, Lead gen on Social media, campaign monitoring, creating reportsThe successful candidate will work on an exciting mix of business-to-business and consumer brands.
Responsibilities : Will be required to advise the team on how to improve the performance of SEO and paid search campaigns.
Conduct A / B testing to improve; landing pages, ad copy, keywords, bidsOptimize campaigns to improve client ROISet-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimization across various channelsUtilize bid management tools and data modelling to maximize the effectiveness of PPC campaignsCollaborate with agency team to ensure all activity is complementary, e.g.
landing page split testing, tweaking and optimization to deliver best possible click through and conversion rates