Market Development Representative - Distributor
Mafikeng, Central District, Central District
2d ago

Job Purpose

Based at a contracted BevCo distributor’s premises, the primary purpose is to direct growth of BevCo’s portfolio into a defined geography, acting on behalf of the distributor must have intimate knowledge of the geography and BevCo’s strategic growth objectives

Key Accountabilities and Outputs

Account Development

  • Achieve sales / brands volume targets in identified geography
  • Manage price to regional recommended selling prices per geographic guidelines
  • Ensure sales calling is executed according to the defined guidelines for the role
  • Execute BTL merchandising according to the regional marketing plan
  • Handle Customer and Consumer complaints and queries
  • Manage product quality in relation to the Company’s quality standards
  • Manage sales administration requirements
  • Develop and manage sound customer relationships
  • Ensure verification checks on Company assets (refrigeration)
  • Customer Management Objectives

  • To actively assist and motivate the distributor to grow its base of outlets for BevCo in line with distribution targets
  • To develop in-market customer relationships with key BevCo and distributor retailers build a database
  • To ensure company assets (refrigeration; systems; tablets) are managed per BevCo governance requirement
  • Sales and Trade Marketing Objectives

  • To actively drive, in conjunction with the distributor , the achievement of BevCo sales targets in the geography
  • To assist in execution of the marketing plan for the area as required (incl activations, promotions, fridges, POSM)
  • To facilitate informal retailers to direct BevCo purchases from the distributor
  • Qualifications and Experience

  • Grade 12 / Matric / NQF level 4
  • Up to 2 years experience (Operational Execution) FMCG, experience in sales
  • Basic knowledge of PC, or potential to acquire it
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