Purpose of the Role
To gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Know how each social media channel works and how to optimize content so that it is engaging on those channels.
Roles and Responsibilities :
Responsible for joining relevant conversations on behalf of the brand and soft selling the product by providing support to current and prospective customers.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Set up and optimize company pages within each platform to increase the visibility of company’s social content.
Moderate all user-generated content in line with the moderation policy for each community.
Create editorial calendars and syndication schedules.
Continuously improve by capturing and analyzing the appropriate social data / metrics, insights and best practices, and then acting on the information
Collaborate with other departments (Customer Care, Distribution) to manage reputation, identify key players and coordinate actions.
Knowledge and Experience :
Proven working experience in social media marketing or as a digital media specialist.
Excellent consulting, writing, editing (photo / video / text), presentation and communication skills.
Demonstrable social networking experience and social analytics tools knowledge.
Adequate knowledge of web design, web development, Conversion Rate Optimisation Marketing and Search Engine Optimisation.
Knowledge of online marketing and good understanding of major marketing channels.
Skill Competencies :
Understanding of website design, development and publishing.
Proven written and verbal communication and presentation skills.
Detail and Customer orientated.
Excellent multitasking and organisation ability.
Personal Characteristics :
Own it Do it Now