This person would ideally come from a pharmaceutical / marketing background and has a Degree in PET Nutrition / Dietics or Bsc
The purpose of the role
Portfolio Manager Medicalization, responsible for development & execution of marketing activities for the VET pillar where relevant for South Africa to grow the sales of the specialized (Veterinary Health Nutrition).
Responsibilities include, defining the strategic positioning and direction for each territory within the Veterinary portfolio supported by global guidelines, price positioning, identifying opportunities, defining the approach and strategic execution of the plans through the pillar with the overall objective to drive market share growth and become the leading veterinary prescription nutrition brand in South Africa.
Client Portfolio VETERINARY CLINICS AND REFERAL CLINICS
The role is part of the Vet marketing team and forms part of a cross pillar marketing team based in Johannesburg.
Essential duties and responsibilities :
Setting the strategic marketing direction and developing the annual marketing plan for the specialist range (VHN)
Adapt global marketing activities for South African market
Monitoring and coordination of marketing activities in the VET Pillar (promotions, merchandising, sampling actions etc.) in collaboration with the Portfolio Manager for Maintenance
Preparation of annual marketing plan including development and activation
Work with Trade Marketing Manager to create programmes to improve overall outlet compliance with marketing programmes.
Develop in-clinic promotional themes and events around the major priorities and product launches
Recommend changes to strategies based on results and findings
Analyse and report the success / effectiveness (ROI) of targeted advertising campaigns, special events / promotions.
Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
Communicates with various media buyers, advertising agencies, printers, suppliers and other services to help marketing projects come to fruition
Organization of specialized VET seminars and congresses
Collaboration with corporate affairs department to drive science behind our products
Development and implementation of B2B and B2C strategies
Follow up of marketing activities in the field during field visits
Collaboration with CRM Manager to develop digital strategies to recruit new consumers
Managing segmentation and categorization of clients within the VET pillar
Participation in global VET marketing teamwork
Ensure efficient marketing activation through Distributor / logistics support- ensure 3rd party logistics providers / distributors effectively plan for and roll out marketing activations nationally.
Be an engaging role model and drive continuous growth of engagement within the team
Role model adherence to the Five Principles and encourage living the Five Principles culture within the team.
Contribute to the development of overall marketing plans, ensure effective implementation of marketing plans for VHN products in market in line with the OGSM 2025 goals and strategy.
Track brand / market performance of product, analyze and create action plan to deliver on defined KPIs ? Development of the pillar budget for VHN (including travel, promotion, advertising, etc.
in close collaboration with other portfolio manager / s.
Annual financial and monthly brand forecasting, gap analysis, and action plans.
Develop annual 5-year brand plans and 1-year tactical plans which aim to deliver a) holistic customer solutions, b) cross stakeholder initiatives, and c) cross-channel / partnering activities that provide value to stakeholders and are aligned to strategic priorities.
Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. Relevant to own portfolio in order to analyze impact of market conditions, guide local operations teams, report back to the local and regional teams (incl modifications to the local marketing plan).
plan and monitor inventories in line with sales requirements; highlight variances and track & report portfolio performance.
seeking regional and global approvals where needed; tracking the effectiveness of the communication (Brand track) to drive differentiation for own portfolio.
troubleshoot, ensure the right set of metrics are in place for tracking success & determine corrective actions in line with AEP.
The needs of individual stakeholders are anticipated & met through tailored strategies, based on a deep, real-time understanding of the environment.
Brand stories are owned by marketing, and deliver an emotional message, recognized & believed by stakeholders.
Multi-channel engagements and non-traditional partnerships are routinely considered and leveraged to understand & enhance stakeholder experience.
responsible for developing and maintaining local key opinion registers; assist in coordinating Veterinary symposiums and participates in main customer events.
ensure dissemination of the marketing collateral to sales teams and KOLs, provide guidance on product queries, monitor inventories and provide support to sales as required.
Travel to regions will be i n line with the region’s contribution to volume sales & relevant needs of the business .
Achieves superior competitive growth and market shares. Exceeds sales targets while managing expense controls.
Contributes to the strategic management of the operations through effective participation and close working relationship with all functions and stakeholders.
Keeps the team focused on bringing scientific added value and services to customers as a source of competitive advantage in close collaboration with Scientific Communications
Analyses national performance data and identifies areas for improvement.
Understanding of overall business including business trends and corporate strategy, in order to identify opportunities and assess risk
Proactively identifies customer needs and business opportunities and ensure that those are rapidly incorporated into the business plan and executed with the customer.
Builds and maintains strong relationships with (internal) regulatory, sales, finance and customer service to enhance business performance.
Builds and maintains strong relationships with (external) KOL’s and organisations, clinic administration, industry peers in order to create positive impact and change to attainment of business objectives & targets.
Displays openness to change and a willingness to focus on the opportunities presented by change.
Drives change by challenging the status quo. Identifies gaps and thinks strategically to bridge the gaps
Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.
Problem solving (how the job gets done) The VET Portfolio Manager - Medicalization is to ensure that VHN range is being widely developed in the market, in line with the Brand Identity Charter by creating innovative and impactful marketing and sales materials that focuses on driving scientific leadership to accelerate brand recommendation.
Being responsible for the VHN range in the VET pillar, range budget, managing all associated costs and ensuring efficient and effective market activations.
1) Predominant authority in developing the medicalization marketing strategy in the VET pillar in line with units OGSM, policies, and the Five Principles.
2) Contribute to VET Sales & Marketing team decisions, overall brand strategic direction and ensure strong execution thereof.
3) Responsible for VET Medicalization marketing KPIs and delivery thereof as a whole.
4) Collaborative decision-making ability with Pillar Directors & GM with regards to strategy, and resources within the scope of the role in line with the budget, corporate policies, and the Five Principles.
Internal stakeholders :
External stakeholders :
Job Qualifications Price of Admission Differentiators
Key Supporting Competencies
Price of Admission
Key Functional Competencies
Essential - MS Office : Word, Outlook, Excel, PowerPoint
Navision, SA4, Set2Sell