Cluster Marketing Manager - Johannesburg Marriott Hotel Melrose Arch
Marriott International, Inc.
Johannesburg, Gauteng
1d ago
source : findojobs-za

SUMMARY Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.

CANDIDATE PROFILE Education and Experience High school diploma or GED; 2 years experience in the sales and marketing or related professional area.

  • OR 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major;
  • no work experience required. CORE WORK ACTIVITIES Conducting Daily Marketing Activities that Achieve Department Goals Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.

    Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.

    Maintains, updates, and manages all web sites. Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.

    Develops brochure and property collateral materials. Participates in all property imaging work signage). Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

    Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and property reports.

    Ensures consistent marketing message is communicated in all advertising and collateral efforts. Manages marketing budget throughout year.

    Provides regular tracking / ROI and analysis of promotions and website / email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.

    Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising. Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.

    Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

    Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue Evaluates new marketing opportunities for the property.

    Ensures property is represented on all quality internet sites that have the potential of providing business. Works closely with respective Convention Bureaus and Chambers of Tourism.

    Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

    Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and property reports.

    Develops strategic marketing plan for property, includes group, leisure and local efforts. Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

    Building Successful Relationships that Generate Sales & Marketing Opportunities Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.

    Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property. Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.

    Works with media buyer to plan and execute advertising. Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.

    Assists property with materials, tracking / analysis and presentations to owners. Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.

    Additional Marketing Responsibilities Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.

    Ensures that property is following all corporate marketing guidelines. Approves all invoicing through MarrCom office. MANAGEMENT COMPETENCIES Leadership Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

    Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

    Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.

    Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

    Managing Execution Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.

  • Driving for Results - Sets high standards of performance for self and / or others; assumes responsibility for work objectives;
  • initiates, focuses, and monitors the efforts of self and / or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

    Planning and Organizing - Gathers information and resources required to set a plan of action for self and / or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

    Building Relationships Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

    Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the companys service standards.

  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and / or cultural perspectives;
  • utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

    Generating Talent and Organizational Capability Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and / or support the goals of an organizational unit.

    Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

    Learning and Applying Professional Expertise Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and / or others.

    Business Acumen - Understands and utilizes business information to manage everyday operations. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.

    Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

  • Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities;
  • taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.

    Sales Ability : Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.

  • Supporting Sales Implementations - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback;
  • taking responsibility for customer satisfaction and loyalty. Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data;
  • accurately diagnosing customers business strengths, weaknesses, and key issues that can inform sales strategies and plans.

    Basic Competencies - Fundamental competencies required for accomplishing basic work activities. Basic Computer Skills - Uses basic computer hardware and software personal computers, word processing software, Internet browsers, etc.

    Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.

    Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.

    Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents. Writing - Communicates effectively in writing as appropriate for the needs of the audience.

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