Who we are?
We are Lobster Ink - a solutions company that helps some of the world’s most influential businesses navigate transformative change.
Because people ultimately drive change, we develop training solutions that build their capability.
Our global team of Lobsters design award-winning digital products and produce recognised training content that provides 1 million+ people across 200 countries with the practical skills and knowledge needed to be great at what they do.
We are brave, caring, tenacious, inventive and unconventional. We work with the biggest names in hospitality - our client list has included the likes of Marriott International, Hilton Worldwide, Waitrose and Partners and Dubai Tourism.
We’re also proud to be part of Ecolab, the global leader in water, hygiene and energy technologies and services.
As our client list grows, so does our need for exceptional individuals to join our teams in Amsterdam, Cape Town, Washington and the world.
This is where you come in.
What will you do in this role?
Our earliest memories are most often stories. Stories told, heard, recreated, given life. We believe that the best educators are storytellers because stories are how we build our world.
They are how we understand it, communicate it, learn it. They imbue learning with the power of imagination, helping us to visualise and creatively process instead of simply presenting us with information.
Storytelling sets knowledge free from those who hold it and shapes it to fit our world view.
As the Narrative department, we create engaging experiences through writing. We hook an audience and reel them in. Our strength is our ability to disseminate knowledge by interpreting and simplifying information into narratives driven by compelling concepts that reach across human experience.
We're agile; crafting outstanding copy and concepts across a range of industry verticals, for a range of clients, in a range of formats.
We're strategic, writing according to how people consume content. We are a critical and dynamic part of a rapidly evolving and scaling business.
Purpose of Role :
The Writer applies a carefully considered balance of logic, creativity and simplicity to produce learning material (in scripts for video lessons and other formats) that is measurably effective accurate, engaging and efficient.
The Writer structures and interprets content to align with the strategy and concept determined for a given project; the material produced encourages learners to actively process and emotionally respond instead of receiving information passively.
Key Task & Responsibilities
Interpret project briefs in an expert manner to develop a strategic writing approach
Grasp audience profiles quickly and thoroughly, and help develop a concept, tone and style that is completely in line with a target audience
Bring to brainstorming and writing sessions a solid understanding of effective teaching, as well as a skillset that ranges comfortably between classic literary technique and the powerful disruption of modern media from cinema to social networks
Collaborate with Instructional Designers to sort and logically structure content briefed into Writing and ensure it becomes accurate and powerful teaching
Distil, and structure stories around, major learning insights to facilitate efficient and effective learning
Find a balance between lean copy and elegant writing that is shaped to the final output voiceover or text on screen.
Collaborate with Lead Creatives, Videographers, Designers, Animators and Video Editors to produce innovative copy in line with a project’s creative strategy
Edit and proofread scripts and other creative content to produce immaculate copy
Consistent, Quality Delivery
Assume a content-expert role in production or post-production when necessary, to ensure accurate footage is filmed
Brief, direct and review voiceover recording to give clarity, character and consistency to script delivery
Create and refine AI synthetic voiceovers where required
Review video and other content edits to portray the story you want while ensuring accuracy and continuity
Conduct the course sign-off process for Writers
Work to deadlines and budget requirements
Skills / Competencies
Exceptional writing, editing and proofreading skills.
Able to measure and balance the need for logic and creativity in problem solving at every point in course creation.
Able to collaborate and negotiate with team members to ensure a course is the best it could be.
Proactive time-management can set and manage own deadlines within a collaborative workflow.
Adept at working in an agile environment using new technology and platforms.
A proficient Mac user
Three to five years experience in the role of a Journalist, Copywriter or similar.
A portfolio of notable published work, available for viewing.
Experience in creating copy for training purposes would be beneficial.
Degree or diploma in advertising, marketing, English, media or journalism
Who are you?
A passion for learning and delivering content that could practically change people’s lives.
A hunger to push boundaries and produce pioneering content.
An appreciation for conceptual thinking and its power to drive an emotional response in leaners.
Organised, analytical and dynamic.
A proactive, problem-solving, positive attitude.
Why is this an amazing opportunity for you?
We have an entrepreneurial culture where daily you have the opportunity to shape and influence in every role
We are a global company
We work with the best from around the world we have over 25 nationalities in our team
We offer flexible hours from different locations
We have an aggressive growth strategy which offers constant opportunities for growth
We make a difference by enabling potential in over 1 000 000 and counting users
To be an A player at Lobster Ink you need to embody the following attributes :
Brave : At Lobster being brave means that you have the internal drive to progress the boundaries of your own capability, the courage to explore uncharted territory, and by expanding your perspective and stretching your capacity.
Caring : To care means to listen, communicate, understand, dovetail, call out accountability and act in respect.
Tenacious : At Lobster, we are relentless in the pursuit of our goals. We learn from setbacks, remain focused and never resign to mediocrity.
Inventive : At Lobster, we believe that inventive willpower is a renewable resource that breeds when it's shared. Our solutions push past complexity and strive for simplicity.
Purposeful : At Lobster, we act with intent. We are goal-oriented and experiment in a measured way to learn through experience.
We are committed to continuous, iterative improvement for our customers and ourselves.
Together we remain humble but never the same. Distinctly Lobster.