CONTEXT AROUND THE JOB
In today’s world, our markets are increasingly more fragmented, and our consumers more demanding. We need to transform our Marketing to collectively improve our operational effectiveness, while we engage our consumers more deeply with the development of quicker and more impactful innovation , the activation of sharper digital plans , and the creation of breakthrough and award-winning brand and product storytelling .
The latter especially requires a strong consumer centric approach, with a deeper knowledge of local consumer insights and cultural trends, so that our communication can resonate more deeply.
For this reason, two new Brand Company Functions are being created, located in Drive markets (markets representative of a strategic consumer archetype for the brand), to ensure the development of exceptional brand and product communications : Creative Content Managers (content development) and Market Activation Managers (markets coordination and broadcast).
Collect brand strategy and guidelines for creative content development from central Chivas Team in London Gather requirements from Chivas Brothers and PR Japan regarding creative content needs and local consumer insights Develop local creative assets based on global brand strategy and global big idea / CEP (Consumer Engagement Platform).
Those assets can include :
Share creative brief guidelines with local marketing teams for other creative assets (e.g. : BTL, L3F) Manage relationship with creative agencies and partners (incl.
cost control) : global agency and / or its local affiliate, local specialist agencies, local contact of global partner or local partners, etc.
Liaise back with global Chivas Team to ensure developments are on-brand and on-strategy Share content created with local market for broadcast Ensure all content created abides by the Responsible Marketing guidelines and local legal practices.
Academic & Professional experience required
Marketing functional skillset
Leadership Attributes & Competencies
The 9 competencies in bold below are mission critical for this role to drive Pernod Ricard’s marketing transformation. Recommendation is that a candidate to be retained for this position should rate at least Capable on 6 of these 9 capabilities.
A professional development plan will be required for all other 3 capabilities to increase the level of proficiency.
Job Posting End Date :
Target Hire Date : 2020-10-01-07 : 00
2020-10-01-07 : 00