Digital Marketing Manager
Initiate International
Cape Town
4d ago
source : JustTheJob.co.za

Are you a Digital Marketing Manager looking for an exciting new challenge in a fast-paced environment? Keep reading! An award-winning hospitality and gaming company are looking for you to join their amazing team in Cape Town.

If you have extensive experience, and are highly creative, this job could be perfect for you! Your key job responsibilities as the Digital Marketing Manager in Cape Town will include : Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies.

Provide thought leadership and perspective for adoption where appropriate Develop and help administer email marketing strategies to internal and external bases Requirements for this Digital Marketing Manager job in Cape Town : BS / MS degree in marketing or a related field Proven working experience in digital marketing Experience working within an agency is preferred Experience working in sports betting and / or online casino is advantageous Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A / B and multivariate experiments Solid knowledge of website analytics tools Experience in setting up and optimizing Google AdWords campaigns Solid knowledge and experience with HTML, CSS, and JavaScript Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement

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