Public Relations Specialist – Marketing and Communications
Initiate International
Cape Town
13d ago

A leading marketing consultancy is looking for a Public Relations Specialist to join their team in Cape Town . This role is primarily responsible for the tactical execution of public relations initiatives, creating, managing and implementing PR campaigns with the goal of enriching their clients’ position within the public eye.

Does this job seem like the perfect challenge for you? Keep reading!

Your key job responsibilities as the Public Relations Specialist in Cape Town will include :

  • Support the development and execution of strategic public relations programs and their corresponding campaigns and initiatives
  • Align public relations initiatives with Marketing Communications to ensure that priority products and services are promoted through public relations initiatives as appropriate
  • Collaborate with internal spokespeople to implement related initiatives and campaigns
  • Write / edit copy, proofread and revise communications
  • Contribute to development and maintenance of company messaging document
  • Assist in content creation including blog posts and other thought leadership-oriented materials
  • Craft and disseminate press releases, holding statements, media pitches, corporate newsletter content, social media content and conference speaking proposals
  • Support conference and trade show press interviews, when applicable
  • Analyze media coverage and industry trends to assist in the development of story / pitch ideas
  • Manage media relationships and support pre- and post-interview processes
  • Proactively identify and secure editorial opportunities that may result in feature coverage or other forms of recognition
  • Work with Marketing Communications for timely and usable blog, website and social media submissions; Successfully navigate content submissions to third-party vs. owned media
  • Manage internal commercialization and sales updates
  • Requirements for this Public Relations Specialist job in Cape Town :

  • Bachelor’s degree in Public Relations , Journalism, English, Communications or
  • Marketing with a PR or Advertising concentration
  • 3+ years’ experience in similar job
  • Confident communicator and presenter
  • Excellent organizational and planning skills
  • Full understanding of media needs and media relationships
  • Be proactive, reliable, responsible and accurate with an attention to detail
  • Possess the ability to keep information confidential
  • Knowledge and practical application of traditional and digital PR tactics and techniques
  • Professional experience with social media including Facebook, LinkedIn and Twitter
  • Must be able to manage multiple, simultaneous responsibilities
  • Apply
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