Marketer: UMAX
The Unlimited
Durban, KwaZulu Natal, South Africa
3d ago

Purpose of the Role

To maximise the value a customer experiences through specific channels or segment along the customer journey to increase customer lifetime value.

Key Responsibilities :

  • Responsible for designing and implementing channel or segment specific marketing strategy
  • Analyze customers' purchasing habits and desires and develop effective ways to engage with customers
  • Develop and implement strategies to generate interest in products, creating demand for the products
  • Advise on appropriate promotional procedures established from customer data analysis and current trends.
  • Marketing Strategy development to attain defined business objectives throughout product categories focusing Vietnamese markets.
  • Head responsibility to develop, execute and performance of programs created to enhance presence plus ultimate take-away.
  • Contribute to organization’s goals plus objectives and enhance market share and sales performance.
  • Establish channel strategies along with execute associated plans.
  • Prepare promotional plan in designated channels with crucial customer segments
  • Provide marketing assistance to sales team through answering clients and product inquiries.
  • Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
  • Knowledge, Experience & Skills :

  • Tertiary qualification Diploma / Certificate
  • Technical qualification is preferable
  • Minimum of 10 years in the role of marketing
  • Extensive knowledge of all aspects of branding
  • Strong project management abilities in order to effectively oversee strategy
  • Need strong analytical abilities in order to analyze customers' purchasing habits and desires and develop effective ways for an organization to engage with them.
  • Strong knowledge of consumer industry
  • Experience analyzing large amounts of data and trends
  • Ability to think critically and creatively
  • Personal Characteristics :

  • Creative
  • Passion for Innovation, Creativity and Business
  • Forward thinking
  • Commercially focused
  • Leadership style inspirational with a balance of strategic skills and strong people’ orientation
  • Well rounded, resilient and self-aware individual who is open to change and personal development
  • Entrepreneurial, free thinker who will challenge the status quo and push boundaries
  • Must have the capacity to grow their strategic ability
  • Confident able to hold their own with shareholders and be resilient in a demanding environment
  • Hands-on approach
  • Self-motivated
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