Head of Marketing & Customer Engagement
Clicks
Cape Town, Western Cape, ZA
4d ago
source : Latest Jobs

Job Objectives :

  • Working with digital and customer engagement teams to drive the delivery of an integrated Marketing &Communications function, role modeling leadership and collaboration across the wider functions within clicks
  • Direct, strategise and plan actions that ensure the availability and effectiveness of the Clicks Digital & Customer engagement offering in order to satisfy consumer demands
  • Drive the brand marketing calendar with agile marketing to ensure all communications are delivered through the most effective channels, including traditional media, digital media and personalization
  • Accountable for the brand advertising CI, including approval of all brand advertising and messaging to ensure compliance to customer market dynamics and diversity and inclusivity.
  • Drive best in class customer experience across the multiple touch points including effective call centre management
  • To co-create the Clicks strategic agenda and support the delivery of a compelling and sustainable brand proposition by contributing effectively across functions as an executive team member.
  • To maximise coverage of the brand within appropriate formats in order to retain and gain market share through the implementation of effective productivity strategies
  • Drive delivery of budgeted sales, profit, margin and other income as well as efficiently manage in order to achieve an effective ROAM
  • To ensure effective people management and development in order to build capability to meet current and future business needs and support the delivery of the brand Transformation Roadmap.
  • Deliver new digital products and enhancements to existing products to achieve improvements in online and offline customer journeys, driving a step change in the technology and data that underpins the experience
  • Drive a step change in digital analytics, measuring and monitoring the effectiveness of our websites and promoting data driven enhancements
  • Digital optimisation by leading optimisation initiatives to optimize site performance based on performance analysis, AB tests and latest competitor and industry developments
  • Lead on change delivery for Marketing, developing process that ensure good governance, effective resourcing, realization of return on investment / benefits
  • Knowledge :

  • Extensive industry knowledge and contacts stays abreast of industry and market trends
  • Understanding Internal Business Environment
  • Consumer and data insights
  • A deep understanding of the role content plays in creating experiences and is expert in identifying, developing / sourcing and curating content of all types
  • Customer Servicing Model / Customer Relations Management
  • Excellent understanding of digital technologies and identifying, sourcing and delivering new technologies to improve customer experience and drive growth
  • Loyalty Programmes to maximise sales
  • Understanding of Marketing Research Technologies and Principles
  • Business Acumen
  • Strategic Planning
  • People Management
  • High level verbal and written communication
  • Skills :

  • Leadership and coaching skills
  • Customer-centred approach
  • Judgment and decision-making
  • Planning and organising skills with a strong attention to detail
  • The ability to drive wide-ranging change initiatives in a consistent manner
  • Presentation Skills
  • Competencies : Essential : · Planning and Organising · Creating and Conceptualising · Presenting and Communicating Information · Deciding and Initiating Action Desirable : · Adhering to Principles and Values · Persuading and Influencing · Delivering Results and Meeting Customer Expectations · Adapting and Responding to Change Minimum requirements Experience : Essential :

  • 13-15 Years’ senior management experience of planning and delivering large scale digital change initiatives with a leading consumer facing brand
  • Experience of providing digital channel management
  • Desirable

  • 5 years +Experience in a Pharmacy Wholesale / Retail environment or Experience in FMCG environment or Experience in Franchising environment or Experience in General Management
  • Education :

  • Essential : Bachelor’s Degree
  • Desirable : MBA or similar post graduate qualification
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