The Digital Solutions Consultant's role will form part of the product specialist & consultancy layer within the global Operations team.
This role requires high expertise within the media & Martech field as consultancy towards clients, internal operations and commercial team will have to be provided.
The Solution Consultant is primarily responsible for determining the overall strategic, operation and technical scope of new business opportunities, which includes, but not limited to, working closely with commercial & operational teams on Business development, (proposals / RFP's), identifying opportunities to present customized solutions for organisations, and head the delivery of those solutions.
Ensure the demonstration of technical feasibility by beta tests and trial programs, and then productise and train for scaling solution as an expansion on current product / service offering.
The Solutions consultant will also assist global markets when required with the commercial structures, product consultancy and technical advice.
They will be responsible for delivering frameworks and strategies that will enhance client network, workflows and business results.
So what is a solutions consultant?
Digital Solutions Consultants are responsible for coordinating with client's management to understand their business problems and develop effective digital solutions.
In more simple words, DSC will be responsible for recommending marketing strategies and ideas to achieve company revenue goals.
Working with MDs to identify new business opportunities and write a business case / proposals.
The role of a Solutions Consultant requires the building of activation, and implementation strategies, drawing up of technical solutions documents, designing of frameworks, SOWs, audit outputs, best practice documentation, Blueprints and guidance on migrations, implementation and responsible for new stack onboarding, training and enablement programmes.
Keeping a close eye on strategic clients will be a default with the onboarding of strategic clients by following a process framework, and be responsible for the client's Governance of their GMP tech-stack.
The Solutions Consultant will work closely with Operational Country Heads to assist teams with analyzing data and advise where campaign strategies can be improved.
This role requires practical knowledge of data layers, measurement strategies and tracking setups, audience segmentation, campaign management, media strategy, creative advice, advanced research and analysis.
Keeping up to date with global market trends, data privacy, new products, product updates & innovative media strategies will form an integral part of this role.
This position is one of the few around South Africa and will be a major step in your online career.
Place within organisation
Reports directly to a Strategic Consulting Lead in the Consultancy team and in-directly to the H / O Consultancy
Falls within the reporting lines under the Operations Director
Works closely with Operational Country Heads, MD's of various markets, other in-market consultants, Commercial Teams, and Paid Media Managers.
Nurture partner relationships, in particular, Google (GMP) and Facebook as our platform partners.
KNOWLEDGE AND EXPERIENCE
Fluent in spoken and written English
Minimum of +7years experience in Digital Marketing
Comfortable presenting and pitching for business with strong presentation skills
Strong analytical and problem-solving skills
Be able to relate to the client's needs and translate them into workable and innovative solutions.
Experience with Media Strategy and planning for X-Channel investment to showcase yield
Advanced programmatic Media Buying experience (SEM / Social / Display)
Extensive Google Marketing Platform (GMP) experience (previously known as DoubleClick with modules DV360, CM360, SA360)
3rd Party tracking solutions
Google Analytics and advanced data analysis, including attribution reporting
Advanced knowledge of Excel / Google Sheets
Strong mobile and app experience, including Firebase tracking
Experience building & optimising feeds for data-driven projects / and or shopping
Knowledge of Digital transformation
Data Studio and dash-building experience
Data Management with some experience with Google Cloud (BQ & ADH)
SEO & Website optimisation
Language capabilities : German, Spanish
Good technical communicator - be able to turn complexity into simplicity
Must have a passion for digital marketing and want to build a career within the digital space
Autonomous, proactive and resourceful attitude where you are a self-motivated and driven individual
Cool under pressure
Ability to be entrepreneurial and to create their own opportunities and continue to define new consulting solutions to the markets.
Ability to operate at optimal levels without clear direction, as the DSC should be the directions creators and spot loopholes within client strategies and or commercials.
Ability to work under pressure and able to concentrate in the middle of chaos (being able to streamline the chaos)
Strong ability to prioritize and managing own time as well as assisting teams where needed
Taking the lead on brand / client innovation
Take the lead in client meetings & questioning client approaches, strategies and commercials to maximise the potential of delivering a stellar solution.
Ability to understand the customer's key business & marketing challenges and translate this as a proposal on how our tech & consulting services can help achieve these goals
External Consultancy towards clients globally :
Technical and strategic audits, including data-privacy compliance
Map organisational goals to marketing initiatives and design a measurement framework to track the performance of marketing initiatives
Designing a technical solution and roadmap for client's to improve their business goals and process by combining deep tech, product & strategic knowledge.
Act as technical and strategic support where needed
Assist clients to understand and know how to read and interpret their data
Attend client meetings remotely and or on-premises. (COVID regulations apply)
Be responsible for the training and enablement of client's and their stakeholders, formulating a development plan that will support the client's transformation to digital maturity.
Drive innovation and spot opportunities to enhance or expand service offerings to clients
Internal Consultancy towards Incubeta (internal teams) :
Working closely with APAC, EU, US and SA commercial teams to support business development
Market research and the analysis of market trends
Mentor and guide junior team members on tech implementations, campaign strategies, best practices.
Quality controls / audits and able to spot where clients' accounts have room for improvement and growth
Key competencies and work ethic
Exceptional communication skills both written and verbal
Display professional and example behaviour at all times
Specialized knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields;
and that they keep this knowledge up-to-date so that they can continue to deliver the best work possible.
Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right.
Professionals don't make excuses but focus on finding solutions.
Gets the job done with a can-do attitude
Displays honesty and integrity at all times
Be accountable for their actions even when making mistakes
Show respect for the people around them, no matter what their role or situation.
They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.
Project a positive attitude at all times towards clients team members and motivate team members when they are less positive.
Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit.
Maintain the highest standards of delivery, productivity and effectiveness at all times
Organized and detail-oriented
Display focus and dedication at all times
Be approachable and open to constructive criticism
Exceptional time management skills and ability to prioritise a high volume of projects simultaneously in a fast-paced unpredictable environment.
Ability to remain calm and thrive under pressure
Strong problem-solving skills
Display a high level of independence.
This includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude;
staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.
Display a hunger for knowledge and a willingness to learn for any situation
Respect, appreciate and contribution towards decision making