Marketing Brand Specialist – Marketing and Communications
Initiate International
Cape Town
5d ago

A multinational retail company have a great job opportunity for a Marketing Brand Specialist to join their team in Cape Town .

They are looking for a Marketing Brand Specialist who will assist in the creation and execution of category and seasonal initiatives for their company that drive brand strength, fuel consumer demand and strengthen their connection with consumers

The Marketing Brand Specialist in Cape Town will be the voice of their consumer and protector of the brand. You’ll maintain a close relationship with key consumer groups and work closely with Sports Marketing , Event Marketing , and Global Marketing teams to identify influencers and stay current on market trends.

This job will require you to support the development of strategic marketing plans and briefs, as well as complete the field-

work / research needed for the plans. You’ll assist in the gathering of information, communication and progress on initiatives and in leading categorical and seasonal event execution that ensures excellence with functional groups.

You’ll also support the Integrated Marketing process and assist in leading processes that enable timely and effective execution by cross-functional teams

Requirements for this Marketing Brand Specialist job in Cape Town :

  • Bachelor’s degree in Business, Marketing or a related field
  • 3 years’ experience in consumer marketing or related experience in marketing strategy, marketing planning, marketing implementation, retail merchandising, display and consumer servicing and events execution
  • 5 years’ additional experience in lieu of degree
  • Strong knowledge of athletic industry and trends in the marketplace
  • Understand the competitive market, customers and retail trends
  • Strong verbal and written communication skills, including meeting facilitation and presentations including Keynote
  • Ability to balance creativity with organization and discipline in fast moving, ambiguous environment
  • Marketing experience targeted to a variety of different consumers with a strong understanding of cultural trends is preferred
  • Experience with Apparel, Footwear and Equipment is preferred
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