Cape Town - JOB OVERVIEW : You will be responsible for briefing and sending the company?s marketing emails (both curated and promotional), conducting A / B tests, and performing analyses to optimise performance as well as assisting the greater Marketing Team where necessary.
KEY RESPONSIBILITIES WILL INCLUDE : Creating and sending the company’s marketing emails. This includes conceptualising the newsletter design and copy briefs.
Working closely with the Retail, Promotional and Design teams to ensure newsletters go out on time and accurately reflect products on site.
Administrative tasks such as but not limited to creating and managing the briefing process, liaising with Buyers & Clients, managing the Daily Deals process (briefing, checking and sending), conducting thorough email checks to ensure accuracy and suitable rendering of emails across platforms, coordinating approvals, managing unsubscribes, sending out POEs and updating subscriber preference changes as required.
Researching and keeping the team abreast of email and CRM competitor activities, trends and best practices. Researching and keeping the team abreast of developments on the numerous platforms & programs we use to ensure that we are aligned with best practise.
Assisting with various Email CRM initiatives. Reporting. Supporting the greater Marketing team across functions (Brand & Communications, Retail, Design & Digital) in daily administrative tasks relating to Email.
QUALIFICATIONS : Relevant tertiary education - a degree / diploma in a marketing / business-related field 1 - 2 years’ experience in a Retail / Marketing environment within a digital role Exceptional written communication and copywriting skills.
A passion for retail and marketing is essential A strong working knowledge of Google Sheets and Microsoft Excel is required Experience in Salesforce Marketing Cloud, ASANA & Litmus advantageous Highly organised with strong administrative skills and the ability to multitask Meticulous attention to detail Smart, hard-working with demonstrable integrity and willing to put extra hours in to meet deadlines The ability to thrive under pressure, keep emotions at bay and meet tight deadlines Willing to take direction and able to work independently, demonstrating initiative Comfortable working under pressure in a fast-paced environment Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly Ability to take feedback constructively