Senior Community Manager
Ad Talent Africa
Johannesburg, South Africa, Gauteng, ZA
2d ago

A leading global FMCG business is looking for an experienced Community Manager to join their digital team.

Responsibilities :

Social Media Excellence

  • Consistently drive and champion the craft and quality of social media implementation
  • Ensuring content is posted timeously across social media platforms
  • Responding to and addressing the community’s queries and complaints efficiently, professionally and timeously
  • Driving engagement and conversations with the community and ultimately establishing brand loyalty
  • Identifying tactical and relevant opportunities to engage with the community
  • Content Benchmarking and reporting

  • Maintain the highest editorial standards for all responses produced across social platforms in alignment to brand tone of voice
  • Continuously appraise and improve how creative content can engage audiences using insights to create stories and turning news / relevant conversation design techniques to create compelling topics for our client’s target audiences
  • As a brand custodian for the respective brands you work on, proactively work with the content team to ensure content produced throughout the year is high quality and within brand guidelines
  • Working closely with the Data and Analytics team to drive positive sentiment and optimize on content opportunities
  • Digital Platform Expertise

  • Finding new ways to communicate, identify new content opportunities and ways to repurpose / create content
  • Exploring new angles and tactics for your community engagement approach
  • Collaborating with conceptual teams to craft content that best answers social media / content briefs
  • Aligning with industry best practice, including content delivery standards, latest platform formats and usability
  • Qualifications / Experience :

    Matric

    Higher Certificate / Diploma / BA degree in Marketing, Communications, English, Media Studies or relevant degree

    2 - 4 years social media management experience

    Experience using ORM and scheduling tools is advantageous

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