Journey Acquisition Leader

The Unlimited

Durban, KwaZulu Natal, South Africa

5d ago

Purpose of the Role

To optimize the Customer Journey to increase brand awareness and acquisition.

Key Responsibilities / Key Performance Areas :

Journey mapping, design, implementation and optimisation.

Drive conversion in sales through nudging communication and behavior mechanisms.

To monitor and measure Brand awareness, recognition and credibility;

Drive return of investments of acquisition channels.

Drive Customer experience.

To actively be involved in the Creative process throughout the business to ensure compliance;

To drive and develop creation of brand communication elements and creative;

Very keen eye of following market and competitive landscape;

Understanding channels, tactics and methods to reach audiences where brand is currently not playing.

Knowledge and Experience :

3-year Bachelor’s Degree (Marketing or relevant Business Degree)

5 years working experience

Direct Brand managing experience preferable

Direct Marketing experience preferable

Experience in relation to acquisition tools and tactics.

Experience in digital selling

Understanding of data analytics and tools.

Business science background / Consumer Science / Behavioural Economics

Ability to pull strategy from anything and drive growth sales.

Skill Competencies :

Project management

Experienced in product sales.

Excellent written and verbal communication skills

Understanding of digital as a sales tool.

Understanding of social media as a brand building tool.

Ability to scan an external environment with a view to identifying market trends.

Research and analytical skills

Effective budget management

Personal Characteristics :

Courageous

Emotionally Resilient

Own it Do it Now

Passion for Innovation, Creativity and Business

Forward thinking

Commercially focused

Leadership style inspirational with a balance of strategic skills and strong people’ orientation

Well rounded, resilient and self-aware individual who is open to change and personal development

Entrepreneurial, free thinker who will challenge the status quo and push boundaries

Must have the capacity to grow their strategic ability

Confident someone who is able to hold their own with shareholders and be resilient in a demanding environment

Hands-on approach

Self-motivated

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