Head of Marketing (iGaming)
Initiate International (Pty) Ltd
Johannesburg, GT, za
5d ago

Job Description

We have an exciting career opportunity for a Head of Marketing (iGaming) to join a leading land based operator in their brand new iGaming venture in Johannesburg .

They are in search of an exceptional candidate with a strategic marketing mindset and a strong digital background to build and run the marketing strategy and team.

If you have experience in iGaming and are looking for an exciting new challenge, this job could be perfect for you!

Your key job responsibilities as the Head of Marketing (iGaming) in Johannesburg will include :

  • Develop the brand positioning, values, and messaging that are unique and differentiated, encompassing strategic growth areas
  • Build and lead high-performing marketing team passionate about product marketing, social / community, and creative, ensuring strong coverage across all key areas
  • Define and oversee the execution of marketing strategy for new launches with multi-channel touch points, and in new jurisdictions
  • Increase engagement and monetisation through messaging strategy, promotions strategy, and incentives program, encouraging player retention
  • Lead large cross-functional teams and drive decisions informed by data
  • Requirements for this Head of Marketing (iGaming) job in Johannesburg :

  • A proven background working in senior level marketing across multiple channels within the iGaming sector
  • Proven track record in overseeing significant paid marketing spend
  • Experienced managing a marketing P&L
  • Experience growing marketing strategy from the ground floor up
  • Experience managing / leading teams
  • Background in online gaming industry
  • Experience in a fast-moving consumer facing industry working in targeted / database marketing, driving strategies across channels
  • Understanding of methodologies used in CRM, such as customer segmentation, targeting, incremental performance reporting and variant testing
  • Product and sports backgrounds are highly preferred
  • Requirements

    Marketing, Head of Marketing, iGaming, Gaming

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