Digital Strategy Manager: Integrated Advertising Agency
VGP Recruitment
Cape Town, South Africa
6d ago
source : MarkLives.com

Responsibilities

  • Create cost-effective strategic advertising campaigns in the digital sphere, that integrate with traditional advertising
  • Initiate, present, guide, monitor and optimise projects and campaigns
  • Evaluate and implement improvements on digital strategies
  • Optimise SEO
  • Map-out how digital assets will be optimised for business results
  • Define and action digital events
  • Leading effective digital marketing strategies : ensuring that projects and campaigns are executed within budget
  • Monitor and assess KPIs of the work
  • Analyse user-experience data
  • Reporting on planned and current strategies
  • Conducting, analysing and presenting post-campaign reports
  • Conducting effective consumer research
  • Research the latest digital tools and interactive trends
  • Engage with clients, teams and management, driving value for the organisation and clients.
  • Requirements

    The successful candidate must have / be :

  • Tertiary qualification in Advertising / Relevant
  • At least 5 years’ experience as a Digital Strategist in an Advertising Agency
  • Firm grasp of emerging digital tools
  • Thorough understanding of digital touch points and channels
  • Keen understanding of web and social media analytics
  • Proven experience in data analytics
  • Proven working abilities using digital reporting metrics such as Google Analytics; Facebook Insights, Social Bakers, Hootsuite, ORM Platforms, etc.
  • Ability to tailor reporting metrics for varied client reviews and monthly reports into a single cohesive, well thought-through presentation / document
  • Solid understanding of other media (ATL, BTL and TTL), and how digital integrates with such media
  • Exceptional interpersonal skills
  • Insightful and perceptive
  • Business-savvy
  • Deadline- and results-driven
  • Possess broad working knowledge of best digital practises
  • Ability to grow and maintain strong relationships with multiple stakeholders
  • Excellent presentation and communication skills, both verbal and written.
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