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Your core role will also be to boost sales while refining the sales strategy as well as fulfilling responsibilities across all the regions in which the business operates.
The successful incumbent will possess a suitable Bachelors Degree from an accredited tertiary institution with at least 5 years experience within Marketing and Sales.
You will ideally also have experience within the sale of payments and software.DUTIES : KPAs Definition, execution and continuous review of an all-inclusive marketing strategy.
This includes market assessment and research, product review and positioning, marketing collateral development (primarily management of suppliers and staff who will produce the content), digital marketing optimisation (e.
g., website and social channel review and SEO).Account management for key customers. This includes building relationships with key customers, keeping in touch with them regularly about ongoing projects and any account-level issues that may be developing and speaking to them about products and services (including customer sat surveys).
Overall responsibility for sales. This includes co-ordinating external sales partners activities and internal staff working on sales, ensuring there are clear responsibilities and a clear process followed in each sale and that leads do not go cold, and likely also some actual selling / lead generation.
Marketing -Review existing set of 15 or more products and services with SLT and refine to a handful of key products.Review existing marketing content including website, social channels, newsletters and LinkedIn to establish areas for improvement.
Review SEO, speak to existing staff who have some knowledge in this.Research the market, competitors and potential opportunities.
From research, develop and present an overarching marketing strategy and plan across all channels to SLT.Define and manage each stage of the marketing plan including changes to website, social channels, newsletters etc.
Manage ongoing aspects of the marketing strategy, including marketing process and systems definition and training material for future marketing hires.
Outputs -Refined product and services setPrioritised improvement areas listMarketing strategy and plan to implementMarketing processMarketing process systemsMarketing materialsSales Review historic won and lost sales in HubSpot to establish trends.
Review historic, manage existing and potentially develop additional sales partners.Research international best practice re sales and marketing.
Review existing sales process and speak to existing staff involved in sales to understand improvement areas in sales process.
Once established, refine existing sales process.Define and manage enhancements to the sales strategy, particularly digital sales.
Manage ongoing aspects of the sales strategy, including sales process refinement / definition and training material for future sales hires / partners.
Outputs -Partner management strategy and systemsSales strategySales funnelsSales processSales process systemsAccount Management -Meet and speak to existing customers to start building relationships and understanding what we do for them and how they feel about us.
Join or setup regular account review meetings (e.g., monthly, quarterly, every 6 months) for customers to host a forum to deal with issues / get feedback / talk about products that may interest them.
Be aware of what projects we are running for key customers and how they are going.Understand key customers own strategy so the business can position themselves in a way to assist them.
Outputs -Regular customer meetingsCustomer survey feedbackCustomer management processCustomer management process systemsREQUIREMENTS : Bachelors Degree in a relevant discipline from a recognised tertiary institution.
Equivalent experience will be considered.Minimum 5 years experience within Marketing and SalesExperience within the sales of payments and software is ideal.
ATTRIBUTES : Patience and helpfulness Customers change their minds; they sometimes dont understand quite exactly what they need, and it is our duty in sales to help them get there.
this does mean sometimes that processes could be improved, and our team has to build or define what they need. Patience is a virtue when you are building something from the ground up.
Hardworking and driven With all our senior roles comes certain responsibilities. As the Head of Sales and Marketing, you are ultimately responsible for making sure the business grows and can pay its bills.
Although there are multiple people involved in sales and the building of marketing material, you will need to make sure that we are following a clear sales and marketing strategy across all fronts and that we provide a consistent sales experience.
All leaders within the company keep their deadlines and deliver great quality they lead by example, and they set the tone for their team.
Confidence and a desire to grow Leaders arent afraid to be embarrassed, they ask questions and they put themselves out there for their teams.
They do what is necessary to deliver effectively. Leaders also show a desire to grow and dont pass up opportunities to grow their skills, they do not believe they know it all.
While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.
COMMENTS : When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role.
If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence.
Please e-mail a word copy of your CV to Email Address Removed and mention the reference numbers of the jobs. We have a list of jobs on URL Removed Datafin IT Recruitment - Cape Town Jobs.
Desired Skills : SalesMarketingSEODatafin Recruitment cc specialises in IT placements, focusing primarily on Developers, Analyst Programmers, Web Developers / Designers as well as all Internet related recruitment.
We are an owner run company and offer a personalised service where we treat both the candidate and the client as equitable partners in the recruitment process.
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