Campaign Specialist
Telesure Investment Holdings
Dainfern, Gauteng, South Africa
3d ago

Company Telesure Investment Holdings Reference # #10 / 2021 Published 24 / 11 / 2021 Contract Type Permanent Salary Market Related Location Dainfern, Gauteng, South Africa Introduction Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of

South Africa’s leading financial long and short term insurance providers. Our

portfolio includes South Africa’s most loved and recognisable brands such as 1st

for Women, Auto & General, Budget, Dial Direct, Virseker and 1Life. Employee

Benefits Administration via our Hippo Advisory Services, which includes health

insurance, provident fund and group life administration. Hippo is South Africa's

first comparison website and compares insurance, other personal finance

products, travel, health, money, travel, cars from a range of South African

brands. We’re pioneers with a hunger for the best, bringing customer-focused

innovation and service excellence to the financial services industry. We’re an

undivided team of diverse thinkers and doers who believe in leading through

technology and pushing beyond limits. Job Functions Marketing Industries Insurance Specification Plan and execute campaigns within the defined timelines. Manage campaigns,

data and metrics to help improve overall efficiencies and manage the optimal

use of contacts data for all TIH campaigns (sales, collection, retention, service,

admin). Track, influence, provide solutions and escalate any factors that might

Campaign Planning

Contribute to the development of the campaign strategy to optimize the

campaigns performance to reach business goals.

Define the campaign brief outcomes to meet the required set targets with the

business.

Plan and design the campaign; the timelines and resource capability and skill

set required, liaising with multi-channel contact centre management; workforce

management.

Provide input into the design of new campaigns, engaging with marketing.

Support business in driving new initiatives or special projects

Project / Campaign Management

Implement and optimize campaign strategies and cohesive customer

engagement according to the plan to drive the achievement of the Business Unit

targets.

Manage, track and govern campaign settings on dialler guided by models to

support strategy.

Stakeholder Engagement

Liaise with Data Science team and / or data sources to access reliable data to

meet the campaign outcomes.

Liaise and support and provide input regarding campaigns for many

stakeholders in TIH business, for example; Heads, Marketing, Business

Intelligence, IT and compliance team.

Communicate issue resolution processes and escalation channels to ensure

smooth and functional engagement.

Insights and Reporting

Maintain, analyse, re-engineer and evaluate new and existing campaigns; as

well as share / present to the Business Unit the progress, performance,

opportunities, threats and insights pertaining to campaign metrics, volume and

quality of data, resources and skill sets, results, commercials (cost per contact,

p-factor), gaming of contacts or leads.

Provide input and review scripting of campaigns and how the campaign

performs.

Continuous Improvement

Identify and implement optimization plans around targeting with the goal of

increasing campaign profitability.

Implement initiatives to improve campaign performance based on lead

optimization and segmentation.

Operational Compliance

Ensure data processes are adhered to lead scrubbing, data optimization and

segmentation strategies, implementation of all models, data alignment to

campaign brief including applicable regulatory and legislative requirements.

Highlight any identified contact centre abuse of leads.

Personal Capability Building

Develop own capabilities by participating in assessment and development

planning activities as well as formal and informal training and coaching. Maintain

an understanding of relevant technology, and industry best practices through

ongoing education, and reading specialist media.

Requirements

Grade 12 / SAQA Accredited Equivalent (Essential)

Relevant 3 year Business degree / diploma in Business Management /

Campaign Management and Contact Centre (Advantageous)

General Experience

  • 3 or more years’ experience Campaign Management (Essential);
  • Data management experience (Essential);
  • Analytics or MI experience (Essential);
  • Dialler Management (Essential);
  • Experience in the financial services industry (Advantageous);
  • Experience of dealing with relevant stakeholders e.g. work force management,

    contact centres, marketing (Advantageous

    Job Closing Date 05 / 12 / 2021 Share on

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