Head of Brand
The Unlimited Group (Pty) Ltd
Durban, KwaZulu Natal, ZA
11h ago

Company : The Unlimited

Position : Head of Brand

Department : Marketing

Location : Hillcrest, Durban

General

Accountable to : Head of UMAX

Purpose of the Role :

Complete empathetic understanding of Customer

Key Responsibilities :

  • To drive customer understanding inside the customer business
  • To drive and develop creation of brand communication elements and creative
  • Very keen eye of following market and competitive landscape
  • Understanding channels, tactics and methods to reach audiences where brand is currently not playing
  • Clear understanding of the role or Neuro Linguistic Programming (asking questions)
  • Clear understanding of the role of greed
  • Clear understanding of the role of fear of loss
  • Clear understanding of the role of call to action
  • Clear understanding of the role of trust
  • Very import to know how to write selling copy, i.e. how to sell product
  • Knowledge, Experience & Skills :

  • Experience in digital selling
  • Business science background / Consumer Science / Behavioural Economics
  • Ability to pull strategy from anything and create something inspirational
  • Personal Characteristics :

  • Creative
  • Passion for Innovation, Creativity and Business
  • Forward thinking
  • Commercially focused
  • Leadership style inspirational with a balance of strategic skills and strong ' people' orientation
  • Well rounded, resilient and self-aware individual who is open to change and personal development
  • Entrepreneurial, free thinker who will challenge the status quo and push boundaries
  • Must have the capacity to grow their strategic ability
  • Confident ' someone who is able to hold their own with shareholders and be resilient in a demanding environment
  • Hands-on approach
  • Self-motivated
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