Brand Campaigns Lead
The Unlimited Group (Pty) Ltd
Durban, KwaZulu Natal, ZA
6d ago

Company : The Unlimited

Position : Brand Campaigns Lead

Department : Marketing

Location : Hillcrest, Durban

General

Accountable to : Brand Leader

Direct reports : None at this time

Purpose of the Role :

To be the operational lead for Brand in key areas.

Key Responsibilities :

  • Planning and executing brand activities geared towards increasing the primary revenue streams for the business.
  • Provide Marketing strategy and direction / analysis for new opportunities to the primary business stream
  • Overall brand building and awareness.
  • Manage the public perception of the brand and drive PR to ensure a consistency in terms of 'œlook and feel' across all communication.
  • Support and drive Research to build positively on the current perception of offerings and the company as the automatic choice.
  • Manage the output and workflow within the Creative and Communications
  • Ideate, develop and execute marketing campaigns. Effective Media planning, buying and execution utilizing all the aspects of the Marketing machinery, i.
  • e. Brand Marketing, Direct Marketing, Social Marketing and PR.

    Knowledge, Experience & Skills :

  • Postgraduate Degree
  • 5 years' experience in an Advertising Agency or managing Marketing Teams
  • Understanding of Agency operations
  • Leadership experience
  • Personal Characteristics :

  • Strong Leadership
  • Excellent Communication
  • Team Player
  • Driven to Succeed
  • Action Oriented
  • Self-Motivated
  • Ability to handle conflict in an appropriate manner
  • Simple and Agile
  • Open to change
  • Ambitious
  • Entrepreneurial
  • Courageous
  • Emotionally Resilient
  • Own it Do it Now
  • Passion for Innovation, Creativity and Business
  • Forward thinking
  • Leadership style inspirational with a balance of strategic skills and strong ' people' orientation
  • Well rounded, resilient and self-aware individual who is open to change and personal development
  • Entrepreneurial, free thinker who will challenge the status quo and push boundaries
  • Must have the capacity to grow their strategic ability
  • Hands-on, highly organized, makes things happen
  • Self-motivated
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