Position Objective : The primary objective of the SSA SDG regional marketing organization is to lead the transformation of business strategy into regionally relevant, inspiring marketing that creates customer value, revenue and growth.
With that in mind the specific objectives of this role are :
To establish the regional marketing strategy for Clinical diagnostics division in Africa
To work closely with the Commercial sales leaders to achieve financial goals
To create, deliver and deploy marketing activities to drive the financial goals of SSA through all SDG business units and product portfolio.
This will include market analysis, planning, measurement and analysis.
Regularly interact with senior leadership, negotiate and influence on critical policy-making decisions within the Africa leadership team
Responsibility for Marketing Opex and ensuring the ROI of marketing activities are in line with regional targets
Essential Functions :
A leader and advocate of SSA in the EEMEA region, and a leader and advocate for EEMEA in Africa
Work collaboratively with the local and regional marketing teams to develop and execute marketing campaigns and projects.
Works collaboratively with the Sub- Saharan Africa commercial team , license and channel partners to ensure delivery of key strategic initiatives
Work collaboratively with the relevant agencies, regional and local marketing team to refine and deploy both global and regional activities including campaigns, digital marketing and events
Launch new products in and engaging and collaborative manner, hitting top line targets within the appropriate timeframe.
Revenue & Budget Responsibility :
Works in close association with local Sub-Saharan Africa commercial teams to deliver regional revenue targets.
Strategy Development & Regional Representation for Business :
Develops for region, in harmony with other regional and global marketing teams, strategic marketing plans which clearly identify core strategy, competitive and customer targets, marketing mix and functional support required to meet stated strategic goals.
Leads campaign strategy, channel mix and ensures deployment; reviews and monitors metrics & makes adjustments and improvements where required
Visits customers, KOL’s and channel and license partners and leads / recommends segmentation strategy
Responsible for integrating Sub Saharan Africa regional marketing dynamics into business strategy using analysis of markets, customer segmentation, competitive environment.
Responsible for regional customer feedback (VOC) and sales feedback (VOS) into the business units and division.
Possess the ability to translate market insights, VOC and product knowledge into sound marketing strategy that drives revenue growth
Providing input on opportunities, product positioning and value proposition in the market for new and existing products.
Prepares and presents at business reviews and marketing reviews as appropriate.
Reviews best practice, identifies strong performances in region and makes recommendations that will increase the impact of marketing activities in the region.
Tactical Marketing :
Identifies and develops effective promotional, sales tools and collateral marketing pieces for the regional market.
Engages measurements of success for marketing communications effectiveness, adjusting activities appropriately to meet targets.
Participates in regional marketing operating mechanisms.
Nature and Scope :
This position interacts with varying levels of internal and external personnel requiring the ability to clearly communicate verbally and in writing the Thermo Fisher Scientific value proposition, strategic marketing and communication plans.
Effectiveness in this role requires a general knowledge of those operating plans as well as industry practices for developing, promoting and selling similar products / services.
Decisions are made within operating constraints; proposed solutions are expected to be both creative and practical.
Interaction normally requires the ability to influence and gain the cooperation of others and conduct presentations scientific and technical content.
Bachelor’s degree in Marketing or Science or related discipline, Biology, Chemistry, Biochemistry or the equivalent education and experience are required.
Demonstrated Leadership / Influencing experience
Demonstrated ability to engage with customers.
A Minimum of 3 years in a marketing role, ideally with experience in Life Sciences
Ability to lead and influence change
Strong communication and analytical skills.
Proven ability to establish networks at all levels.
Demonstrated ability to translate marketing strategy into tactical plans and execute against those plans.
Experience of value capture strategy, brand development, selling philosophy, channel best practice, product positioning and market research.
Track record of launching products into a scientific marketplace.
Business development skills, matrix and cross-functional team experience preferred.
Proven ability to see new business opportunities set and meet aggressive objectives and develop strong working relationships also preferred.
Must have excellent interpersonal, verbal, written presentation skills and cultural awareness
Digital marketing experience is preferred
Must be proficient in written and spoken English.
Has contact with all levels of company employees and external customers.
Working Conditions :
Works in an office or home office environment.
At client laboratories and sites
Travelling will be included
About us :
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer.
Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them.
Our global team of more than 75,000 colleagues delivers an unrivalled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon
With Thermo Fisher Scientific, it’s not just a career. It’s a chance to realise your best professionally and personally.