Marketing Manager - (PERMANENT)
Project Management Connection
Cape Town, Western Cape, ZA
2d ago

Duties :

  • The candidate will be responsible to develop and implement an integrated marketing strategy that enables profitable growth for the business.
  • This includes, but not limited to marketing strategy development, planning and execution within the guidelines of the Group’s overall marketing strategy :

  • Position the Group as the leading and preferred short-term insurer of choice in the minds of South Africans and intermediaries.
  • Develop a marketing strategy which articulates the Group value propositions and supports profitable growth.
  • Translate marketing strategies into detailed executional plans across media and distribution channels.
  • Develop and implement the integrated marketing plan using a combination of traditional and digital media channels.
  • Monitor and track marketing metrics and take the necessary actions to address performance gaps and respond to competitor strategies.
  • Influence key business stakeholders in the interpretation, implementation and execution of the marketing vision.
  • Understand and interpret the market and business context, while integrating insights in the development of the marketing and communication plan.
  • Develop, manage and maintain annual marketing budget.
  • Skills and knowledge :

  • Strategic thinking capability : big picture thinking and understanding.
  • Commercial acumen : demonstrates business savvy and understands the macroeconomic environment.
  • Analytical skills, business development skills, strong communication, influencing and negotiation skills.
  • Strong interpersonal skills with the ability to work in a multi-disciplinary team and cross functionally with business partners.
  • Excellent people skills - ability to engage with internal business stakeholders at various levels (including Exco level) as well as with external stakeholders.
  • Problem-solving skills and ability to find creative and innovative solutions to business challenges.
  • Project management skills - strong co-ordination, prioritisation, organisational and planning skills.
  • Sound budget management skills.
  • Computer literate (Excel, Word and PowerPoint).
  • Ability to set up a data analytics framework in which to measure and analyse the effectiveness of marketing activity and its impact on the business.
  • Leadership skills.
  • Ability to manage change and alignment on multiple levels.
  • Negotiation skills.
  • Relevant 3 years business / marketing degree or equivalent.
  • At least 8-10 years related marketing experience, with a proven track-record of strategic marketing capability and delivery.
  • Thorough knowledge of the advertising, media and digital industries across all marketing disciplines and digital platforms.
  • Thorough understanding of the advertising agency processes and work methods.
  • Solid marketing expertise, including B2B marketing and communication.
  • Proven track-record of developing and executing digital content, retention and attraction strategies.
  • Proven track-record of successful delivery of the marketing strategy and activity plans.
  • Relationship building skills (ability to relate and build effective relationships with internal and external stakeholders).
  • Planning and implementation of marketing strategy.
  • Market research.
  • Reporting and Administration.
  • Project and quality management.
  • Qualification and Experience :

  • 4 years Degree or Diploma with 8-10 years related marketing experience.
  • Kindly regard your application as unsuccessful if you have not heard from the agency within 2 weeks.

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