Superbalist - Editor
Cape Town, ZA
3d ago

Superb is a fast-growing online fashion business based in South Africa. We’re obsessive about our high performance yet collaborative culture, and are looking for leaders to join our team.

We think big, move fast, take ownership and are used to winning. We’re lucky to be surrounded by colleagues who are experts in their field, working together to create a world class brand.

We’re looking for people who :

  • are decisive
  • are continuously learning & improving
  • think big
  • are proactive
  • obsess about the customer and the customer experience
  • are accountable
  • collaborate
  • are trustworthy, approachable and open minded
  • simplify processes and solve complexity
  • are diverse and inclusive
  • If that sounds exciting to you, then you may be right for Superbalist, and ready to help us build SA’s biggest and best fashion retailer.

    Job Description

  • Responsible for writing copy for assigned department across all publishing channels including department landing pages, social, email, print, blog, etc.
  • The Sub-Editor is a key player in the assigned department’s cross-functional content team responsible for contributing from ideation to execution.
  • Working to tight deadlines with content, production and marketing calendars.
  • Obsess over the assigned department customer. Understand their mindset, shopping and browsing behaviour.
  • Obsess over product and trends to deliver insight-led, service driven content to the reader.
  • Audit competing and leading brands’ tone and content.
  • Suggesting amendments and updates to department tone guide and content types according to consumer behaviour observed and industry trends tracked.
  • Creating copy to sell individual products, identifying the unique attractiveness of products to the Superbalist customer, in isolation or in campaign context.
  • Customising consumer communications according to the tone of the departments, campaign objectives, and consumer insights.
  • Writing copy for Superbalist’s promotions and daily marketing material.
  • Key Requirements

  • 4+ years work experience as a copywriter for a fashion publication or online store.
  • A tertiary degree / diploma.
  • Versatility and an enjoyment of varied copy types.
  • Committed, reliable and able to meet tight deadlines.
  • The ability to think and act independently in a fast-paced environment.
  • Penchant and talent for storytelling and a passion for youth culture and style.
  • Ability to understand what works and doesn't, and to quickly adapt accordingly.
  • The ability to work with a large team and multi-task.
  • An ability to track trends in the market at large and in Superbalist shopper behaviour.
  • Responsibilities as Copy Guild Leader

  • Copy editing content throughout the Superbalist website and promotional channels.
  • Scrutinize performance of copy and share findings with team.
  • Manage capacity within the copy team and assign copy requirements that fall outside the scope of dept specific deliverables accordingly.
  • Run daily copy status meetings.
  • Lead the development and improvement of the brand’s tone guide
  • Onboarding of new writers and skills development of current copy team.
  • Key Requirements as Copy Guild Leader

  • Experience in managing a team
  • Proven ability to analyse data and evaluate findings
  • Superbalist is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.

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