Marketing & Digital Analyst
Initiate International
Cape Town
2d ago
source :

Brilliant job opportunity to use your Analytics skills to directly influence and guide key Marketing decisions within a global FMCG company.

This team is looking for a Marketing & Digital Analyst to join their team in Cape Town. If you have an innate curiosity and passion for contributing to well-informed, data-driven Marketing decisions, this job could be perfect for you! The Marketing & Digital Analyst in Cape Town use their superior Data mining skills to uncover consumer and shopper insights and communicate these to key stakeholders within the business.

With a strong focus on Digital and CRM data sources, you’ll use contemporary research tools to develop strategies around enhancing consumer online engagement, shaping communication channel selection and effecting shopper behaviour.

This will include attrition and predicting modelling techniques, and also the establishment of data dashboards for easy reporting purposes.

You’ll develop new techniques and processes for data collection and analysis, using your knowledge of eCommerce platforms, social channels and web analytics.

This job will include both ongoing programs as well as specific Projects and ad-hoc campaigns. The Marketing & Digital Analyst in Cape Town will need at least three to five years’ experience in a similar role, incorporating quantitative analysis, use of online research tools and the ability to work with large, complex sets of data.

Knowledge of CRM platforms such as Salesforce and programs including Tableau, SQL and Python is essential. Exposure to the FMCG industry is helpful but not mandatory.

You will need exceptional communication skills both in day-to-day stakeholder management and in presenting at senior levels within the business and to the trade.

You may have worked in a Digital Media agency, a corporate environment or another FMCG business.

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