Lead Creative
Lobster Ink
Cape Town, South Africa
2d ago

Who we are?

We are Lobster Ink - a solutions company that helps some of the world’s most influential businesses navigate transformative change.

Because people ultimately drive change, we develop training solutions that build their capability.

Our global team of Lobsters design award-winning digital products and produce recognised training content that provides 1 million+ people across 200 countries with the practical skills and knowledge needed to be great at what they do.

We are brave, caring, tenacious, inventive and unconventional. We work with the biggest names in hospitality - our client list has included the likes of Marriott International, Hilton Worldwide, Waitrose and Partners and Dubai Tourism.

We’re also proud to be part of Ecolab, the global leader in water, hygiene and energy technologies and services.

As our client list grows, so does our need for exceptional individuals to join our teams in Amsterdam, Cape Town, Washington and the world.

This is where you come in.

What will you do in this role?

The Lead Creative is responsible for the quality, creativity and delivery of the projects they are overseeing, along with managing creative work on their projects to fit budgets, and the client and team satisfaction.

This person has an understanding of all aspects of a content production process but has a particular focus on the narrative aspect of Lobster’s work.

The Lead Creative focuses on narrative quality by delivering scripts that are relevant and compelling to learners, and which train efficiently and effectively.

They are able to write strategically, in, and according to, a project’s Treatment.

Key Task & Responsibilities

  • Team Player
  • Mentorship, thought-leadership and inspiration around our creative output
  • Display clarity of mission and expectations
  • Motivation and morale
  • Promote a cilture of innovation and teamwork
  • Creativity and world-class work

  • Work with other Lobster Ink specialists to develop and deliver boundary-pushing learning concepts
  • Work closely with the writers on developing the narrative
  • Create consistent, beautiful, effective work
  • Develop work that fits clients needs elegantly and keeps Lobster Ink ahead of its competitors
  • Manage the creation of the project’s Learning Strategy and Treatment
  • Output Creation and Management

  • Drive conceptualisation processes a significant portion of your focus will be placed on conceptualising course and lesson narratives with the writing team
  • Deliver best-practice Lobster scripts, and guide your team to deliver the same through reviewing, editing and collaborating on scripts
  • Work with the production team to exceed Lobster’s and the client’s standards
  • Confidently present concepts, scripts, videos and other project assets to Creative Director and client
  • Targets

  • Quality product with 0% errors
  • On-time, on-budget delivery of work
  • Client satisfaction
  • Client Satisfaction

  • Establish and nurture great client relationships
  • Responsibly manage client expectation
  • Inspire our clients with your work
  • Represent Lobster Ink standards
  • Skills / Competencies

  • Lead conceptual brainstorming sessions towards tangible outcomes.
  • Strong leadership presence and leadership skills.
  • Client management skills.
  • Can prioritise and manage multiple projects.
  • Strong logic, influence, negotiation and communication skills (written, verbal and presentation).
  • Can build rapport, credibility and trust within a team locally and internationally.
  • Exceptional writing, editing and proofreading skills.
  • Proactive time-management can set and manage own deadlines within a collaborative workflow.
  • Adept at working in an agile environment using new technology and platforms.
  • A proficient Mac user.
  • Minimum experience required


  • A minimum of 5 years experience in content, broadcast, production and copywriting
  • Experience leading a team in a creative environment
  • Beneficial

  • Experience with the Adobe Creative Suite of products (Premiere, Illustrator, Photoshop, InDesign or After Effects)
  • Minimum qualifications / education

  • Degree or diploma in advertising, marketing, English, media or journalism.
  • Who are you?

  • A highly creative thinker who is confident, self-motivated, articulate and practical.
  • A passion for learning and delivering content that could practically change people’s lives.
  • A hunger to push boundaries and produce pioneering content.
  • A passion for learning and technology.
  • Love of foodie and hospitality culture and standards.
  • Proactive, problem solving, positive attitude.
  • Good ability to manage and help others manage stress.
  • Possesses excellent attention to detail.
  • Organised, analytical, dynamic.
  • Empathetic.
  • Why is this an amazing opportunity for you?

  • We have an entrepreneurial culture where daily you have the opportunity to shape and influence in every role
  • We are a global company
  • We work with the best from around the world we have over 25 nationalities in our team
  • We offer flexible hours from different locations
  • We have an aggressive growth strategy which offers constant opportunities for growth
  • We make a difference by enabling potential in over 1 000 000 and counting users
  • To be an A player at Lobster Ink you need to embody the following attributes :

  • Brave : At Lobster being brave means that you have the internal drive to progress the boundaries of your own capability, the courage to explore uncharted territory, and by expanding your perspective and stretching your capacity.
  • Caring : To care means to listen, communicate, understand, dovetail, call out accountability and act in respect.
  • Tenacious : At Lobster, we are relentless in the pursuit of our goals. We learn from setbacks, remain focused and never resign to mediocrity.
  • Inventive : At Lobster, we believe that inventive willpower is a renewable resource that breeds when it's shared. Our solutions push past complexity and strive for simplicity.
  • Purposeful : At Lobster, we act with intent. We are goal-oriented and experiment in a measured way to learn through experience.
  • We are committed to continuous, iterative improvement for our customers and ourselves.

    Together we remain humble but never the same. Distinctly Lobster.

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