Retention Marketing Manager
Initiate International
Johannesburg
2 months ago

Highly regarded as one of the largest leisure and lifestyle organizations on the African continent, with presence on a global stage, this business has been prominent in the gaming & betting space for several decades with recent progression into the online sportsbook space, they are expanding at a great pace and with this have created job opportunities in abundance! Due to this expansion, they are now looking for marketing professionals with specific expertise within retention marketing to join their team in Johannesburg.

Your key job responsibilities as the Retention Marketing Manager in Johannesburg will include :

  • Overseeing all Retention Marketing activities across all territories within the Gaming & Betting and Online Sportsbook space
  • Responsibility for all player value management, promotions and promotion analysis with key focus on building activity and the brand, with special focus on online sportsbook
  • Primary objective is to maintain, develop and increase retention, activity rates, and revenue through targeted and focused marketing activities in select geographical or language markets.
  • Requirements for this Retention Marketing Manager job in Johannesburg :

  • Qualification in relevant field
  • Passionate about Gaming & Betting as well as Online Sportsbook
  • eCommerce experience a must, ideally from online sportsbook
  • Experience in a data driven environment delivering insight
  • Strong attention to detail
  • Ability to work under pressure and to meet tight deadlines in a changing environment
  • Good interpersonal and negotiation skills
  • Excellent verbal and written communication skills at all levels
  • Team player
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