Digital Content Writer
Ad Talent Africa
Johannesburg, South Africa, Gauteng, ZA
4d ago

A leading global FMCG business has a vacancy for a Content Writer to join their editorial team and enrich their social media pages, websites with new blog posts, guides and marketing copy.

Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication.

Responsibilities

  • Research industry-related topics (combining online sources, interviews and studies)
  • Write clear marketing copy to promote our products / services
  • Prepare well-structured drafts using Content Management Systems
  • Proofread and edit blog posts before publication
  • Submit work to editors for input and approval
  • Coordinate with marketing and design teams to illustrate articles
  • Conduct simple keyword research and use SEO guidelines to increase web traffic
  • Promote content on social media
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Ensure all-around consistency (style, fonts, images and tone)
  • Update social media pages and website content as needed
  • Responsibilities include :

  • Researching industry-related topics (combining online sources, interviews and studies)
  • Writing clear marketing copy to promote our products / services
  • Preparing well-structured drafts using Content Management Systems
  • Requirements

  • Proven work experience as a digital Content Writer, Copywriter or similar role
  • Portfolio of published articles
  • Experience doing research using multiple sources
  • Familiarity with web publications
  • Excellent writing and editing skills in English
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Ability to meet deadlines
  • BSc in Marketing, English, Journalism or related field
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