Digital Marketing Specialist: Travel & Tourism Sector
VGP Recruitment
Cape Town, South Africa
4d ago
source : MarkLives.com

Responsibilities

  • Assist with research, creation, conception and presentation of social media strategy, digital advertising and integrated marketing campaigns
  • Upkeep and maintenance of latest content on all digital assets in the business
  • Conduct quality assurance on all digital content (ensure specs and design meet brand requirements)
  • Ensure that the strategy to drive direct business is executed upon, working closely with key internal stakeholders to monitor, measure and adapt campaigns to deliver best results
  • Launch digital marketing campaigns in conjunction with broader marketing team includes paid digital ads, e-mailers, social media and website content
  • Build consumer awareness through campaigns for new products and for topics relevant to specific markets and regions
  • Achieve targets set for digital paid media, driving direct enquiries through our digital assets.
  • Build lead generation campaigns and execute associated messaging for specific niche audiences
  • Project manage all website developments (new builds and updates), alongside our team of web developers
  • Work with internal stakeholders to develop CRM strategy using data available to develop best possible marketing communication to audiences
  • Develop and drive a database growth strategy for e-mail marketing
  • All roles may be required to perform other tasks as reasonably requested from time to time and as required by the business and / or operation.
  • The company fosters a culture of collaboration, and with this a support of the multi-skilling of staff.

    Requirements

    The successful candidate must have / be :

  • Degree or diploma in marketing, communications or similar
  • Google Analytics Certification
  • A minimum of 3 years’ experience in a similar role
  • Experience in managing social media campaigns and associated reporting
  • Experience working with Google AdWords, Google Analytics and campaign reporting
  • Strong knowledge and experience of online marketing (PPC AdWords), social media advertising, online reputation management and associated disciplines including content strategy and online video a must
  • Extensive experience with website content management systems
  • Excellent verbal, written and presentation skills
  • Excellent project management skills with ability to brief suppliers and monitor progress effectively to meet deadlines on time and within budget
  • Highly skilled in Microsoft Office
  • Proficiency and experience in social scheduling and listening tools
  • Ability to perform under pressure
  • Proactive, with strong initiative.
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