Digital Strategist
Ogilvy
Durban, ZA
1d ago

Overview

Ogilvy Durban requires a Digital Strategist.

The ideal person will be responsible for providing inspiration from insight and catalytic thinking that will give way to ideas to that accelerate success, for a variety of client products, retail platforms and sponsorship activities

Responsibilities

  • Define and understand the core target audience
  • Demographic, psychographic, behavioral and attitudinal
  • Apply insight to shape brand development and product platform ideation
  • Brand idea, architecture, positioning and value propositions
  • Provide clear, compelling creative direction
  • Creative brief writing, developing messaging hierarchy
  • Stay current and connected to popular culture
  • Trends, insight and foresight
  • Be available as a strategic sounding board in working end-to-end across disciplines
  • Creative, strategic, media, digital, retail
  • Qualifications

  • Research friendliness - understands how to apply qualitative and quantitative learning
  • Cultural voyeur - knows how to tap into pop culture
  • Critical thinking skills - analytical, creative and lateral
  • Marketing insight, in looking for actionable insights
  • Strategic provocateur, in being curious and questioning
  • Can tell and sell a story - with strong presentation and writing skills
  • Can trawl for insight wide and deep - business, consumer, brand, touch points
  • Digital savvy and can leverage the power of social media for insights
  • Apply
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