Portfolio Manager - Biostimulants
Mayfly Agri (Pty) Ltd
Durban, South Africa
5d ago
source : Executive Placements

Minimum requirements for the role :

  • Must have minimum a BSc. Degree in Agriculture (or related), as well as an AVCASA certification
  • Strong technical skills in agronomy, crop protection and nutrition are essential
  • Must have 3-8 years experience in the crop protection industry
  • Must have good communication skills and be able to influence and train people
  • Good technical knowledge of crop protection products, uses and actives as well as crops (especially row crops) is essential
  • General knowledge of the market and regulatory processes is required
  • Financial acumen with ability to negotiate product access and distribution licenses is essential
  • The successful candidate will be responsible for :

  • Delivering budget targets for the range.
  • Ensuring up to date knowledge of the markets and submarkets.
  • Contributing to market intelligence projects, including market and pricing surveys.
  • Understanding all technical aspects and positioning of the different products in the spray program.
  • Contributing to Product / Market opportunity assessment and business case definition.
  • Providing inputs in protocol determination for development.
  • Conducting range GAP analysis and providing guidance to R&D budgets.
  • Defining portfolio, crop spray program and product strategies, including the 4 Ps (Product, Place (distribution), Price, Promotion).
  • Introducing new products through new product launches and promotional programs.
  • Driving the procurement process for product launches.
  • Providing value proposition and competition benchmark analysis for price decisions.
  • Contributing to marketing assumptions for yearly budget for the range.
  • Managing promotional and advertorials campaigns and functions for current products and portfolios.
  • Providing inputs in protocol determination in cooperation with regulatory requirements.
  • Determining and formulating go-to-market strategies and plans for products and programs to be launched.
  • Participating in business support initiatives to achieve budget targets, including training meetings, launch meetings, marketing campaigns, and technical and marketing support for sales team.
  • Developing training programs and training sales teams, distributors and agents for the positioning and value proposition of the range.
  • Contributing to key account approach development.
  • Managing key third party suppliers.
  • Coordinating demonstration trials for business development and product launches.
  • Recommending continuous improvement of current labels and packaging.
  • Identifying new uses for current products.
  • Salary package is highly negotiable depending on experience gained.

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