Areas that play to your strengths
all the responsibilities we'll trust you with)
THE RETAIL CUSTOMER CONSULTANT
Establish and maintain a partnership with Red Bull Sales Leaders and Retail Partners in the development of strategic plans for category management within the National Sales Group or customer team.
Utilize deep knowledge of customer and Category Management to facilitate the customer business planning process and lead that dialogue with the National Accounts team and Retailer.
Strategically develop customer Category Management business plans that integrate with the customer s overall business goals.
Turn insights into action for the sales team by identifying key opportunities for Red Bull, and educating the sales team on how to capitalize on these opportunities.
THE IN-STORE SALES DRIVER
Implement category development programs by leading the dialogue with the retail customer to focus on category growth opportunities.
Present Red Bull’s category credentials to key development retailers in a credible manner.
Provide leading edge Category Management solutions :
SKU optimization, optimum product mix
Development of effective pricing / merchandising strategies
Proper shelf position
Shopper insights and reccomendation
THE CATEGORY EXPERT
Through analysis and the study of multiple data sources, develop an unassailable level of energy category insight.
Utilize and understand Nielsen syndicated scanning data, 5One and Dunhumby Shopper Data, market demographics, global & local shopper insights to generate the information for category reviews.
Conduct Shopper Research studies based on relevant needs of sales team and sales drivers
Create, develop and deliver regular category reviews, plans and strategies with retail partners.
Provide business analysis and insights of sales, pricing, opportunity gaps for incremental volume
Deliver new item introductions and performance analysis
Provide new product / package mix analysis
Merchandising effectiveness, including display promotion effectiveness
Plan & manage of Local Energy Summit events to drive relevant Category message to customers through credible insights partners and other agencies
KEY RESULTS AND DELIVERABLES
Implement Category Initiatives and track performance to provide feedback to customer
Achieve notable gains for the category and Red Bull in Shelving and Merchandising
Track results and opportunities on a quarterly basis with customers and Red Bull sales team