Category Manager
redbull uk
Cape Town
9d ago

Areas that play to your strengths

all the responsibilities we'll trust you with)


Establish and maintain a partnership with Red Bull Sales Leaders and Retail Partners in the development of strategic plans for category management within the National Sales Group or customer team.

Utilize deep knowledge of customer and Category Management to facilitate the customer business planning process and lead that dialogue with the National Accounts team and Retailer.

Strategically develop customer Category Management business plans that integrate with the customer s overall business goals.

Turn insights into action for the sales team by identifying key opportunities for Red Bull, and educating the sales team on how to capitalize on these opportunities.


Implement category development programs by leading the dialogue with the retail customer to focus on category growth opportunities.

Present Red Bull’s category credentials to key development retailers in a credible manner.

Provide leading edge Category Management solutions :

SKU optimization, optimum product mix

Development of effective pricing / merchandising strategies

Proper shelf position

Shopper insights and reccomendation


Through analysis and the study of multiple data sources, develop an unassailable level of energy category insight.

Utilize and understand Nielsen syndicated scanning data, 5One and Dunhumby Shopper Data, market demographics, global & local shopper insights to generate the information for category reviews.

Conduct Shopper Research studies based on relevant needs of sales team and sales drivers

Create, develop and deliver regular category reviews, plans and strategies with retail partners.

Provide business analysis and insights of sales, pricing, opportunity gaps for incremental volume

Deliver new item introductions and performance analysis

Provide new product / package mix analysis

Merchandising effectiveness, including display promotion effectiveness

Plan & manage of Local Energy Summit events to drive relevant Category message to customers through credible insights partners and other agencies


Implement Category Initiatives and track performance to provide feedback to customer

Achieve notable gains for the category and Red Bull in Shelving and Merchandising

Track results and opportunities on a quarterly basis with customers and Red Bull sales team

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