Analytics Specialist
Incubeta Group
Cape Town, Western Cape
3d ago
source : findojobs-za

Job descriptionFounded in , we are digital marketing experts who help brands to use digital to upgrade their growth. We are Googles longest serving European partner with a 19 year long relationship and have worked with them to deliver market-leading strategies for some of the worlds biggest companies.

Our work has been recognised through several awards, achieving 11 major award wins in including Best Use of Data and Best Use of Technology at the Drum Awards.

About the Analytics and Data TeamWe are a full service Analytics team and form part of Incubetas Global Operation Hub in Cape Town.

We service clients globally, and are experts in Analytics Implementation, CRO, Data Analysis and Data Science. Our strength lies in our collaboration with each other and our drive to be the best in our fields.

As an Analytics Manager, you will fall into the Analytics Implementation pod in the team.As an Analytics Specialist in the Analytics and Data team, you will be responsible for the technical and business enablement of Analytics solutions via Tag Managers, Analytics Platforms and other marketing software across all in-market teams.

Responsibilities include : Scoping of solutions for tracking implementation : Creation of Measurement Plans (tier 2 and 3 clients)Creation of Blueprint Documentation (GMP Solution Designs)Creation of App Implementation DocumentationCreation of Data Layer DocumentationCreation of Handover documentation and presentationsImplementation of tracking solutionsTag Manager implementations in line with best practices and global standards according to the approved Measurement PlanStrict adherence to Quality Assurance processes and documentation thereofCorrect setup of Analytics Platform Configuration and Integrations with GMPTechnical audits and presentation across Analytics, Tag Manager, and Data Layer ImplementationCreation and Implementation of Audience FrameworksAdhoc technical implementation support and troubleshooting on existing implementations for retainer clientsMaintenance of existing documentation for retainer clientsStay up to date and educated on latest products and trends in measurementDeliver tasks on time and at a high quality, using Incubeta communication channels and processesRole within the OrganizationReports to the Analytics Team Lead (Implementation Pod) in the Analytics and Data Team.

Works with the global Ops team, international Analytics teams, local and global Commercial teams and global Consultants (local and international).

RequirementsAn Analytics Specialist should be comfortable implementing and recommending Digital Marketing platform tracking solutions utilizing Google Tag Manager and Google Analytics (GA4 and Universal) and should be able to adapt to any new platforms that our clients use.

A key component of the role is to be able to build strong relationships with clients by building trust and offering clear and effective solutions.

  • In order to successfully perform this role, you will need the following hard and soft skills : Hard SkillsGoogle Analytics ImplementationFirebaseGoogle Analytics 4Google Analytics (Universal Analytics)Google Tag Manager ImplementationAdvanced use of Tags, Variables and TriggersGTM Best practices and naming conventionsUtilization of a data layerUtilization of WorkspacesDeep understanding of Google Analytics, GTM and data layers in order to conduct Audits and RecommendationsMeasurement Plan SetupMacro and Micro Conversion Tagging (across platforms)Google Analytics Events for AudiencesGoogle Analytics Events for Website Optimisations and ReportingMaintenance of Measurement plansGA4 Measurement PlansGA4 Set UpAdvanced Google Sheets / Excel and the use of SupermetricsDatalayer Provision and Recommendations (Ecommerce and Non-Ecommerce)Offline to Online Integrations (Data Imports in Google Analytics)Troubleshooting : Ability to support teams to resolve technology / platform problems as well as reporting discrepancies, tracking issues and any other tech-related issues which affect campaigns including but not limited to : Data Discrepancies in Google AnalyticsData Discrepancies between Google Analytics and Integrated PlatformsGoogle Tag Manager and Website Tag TroubleshootingConfidently debug GTM tagging (Either via Dataslayer, Omnibug, GTM Debugger or knowledge of JavaScript)Basic JavaScript, CSS and HTML skillsAdobe Analytics BasicsServer Side Tracking BasicsConsent TrackingFacebook Conversion API ImplementationKnowledge of Digital Marketing strategy / online acquisition channels and attributionProvide training to internal and external teams;
  • including but not limited to : Google Analytics Google Analytics 4Google Tag ManagerFirebaseSoft SkillsAbility to think and act independently as well as collaboratively.

    Relentless enthusiasm and highly reliable.Ownership driven, pro-active to self-learn and make progress.Confidently deal with enquiries around analytics from and establish influential relationships with both internal and external stakeholders.

    Strong technical communicator - able to turn complex technical concepts into simple and easy to understand concepts for both internal teams and clients.

    Strong professional business communication skills - ability to write a professional email, conduct presentations and speak professionally to clients and teams.

    Exceptional attention to detail and pride in any work produced.Ability to work in a fast paced, dynamic, pro-learning environment on multiple priorities simultaneously.

    Strong ability to prioritize and manage own time as well as assisting teams where neededExcellent problem solving skillsDisplay honesty and integrity at all timesAccountable for your actions even when making mistakesOrganized and detail orientedBe approachable and open to constructive feedbackDisplay a hunger for knowledge and a willingness to learn for any situationPreferred Certifications : 1.

    Google Analytics Individual Qualification2. Certified Google Marketing Platform Partners Education : a. Design Successful Cross-Stack Architectureb.

    Data Capture with Sitewide Taggingc. Audiencesd. Tech Infrastructure3. Adobe Qualifications would be advantageous.Growth Opportunities to be discussed in the interview process.

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