Digital Marketing Manager
Ad Talent Africa
Johannesburg, Gauteng, ZA
4d ago

Looking for a creative young digital marketer, with a passion for AI and innovative technology, to join a global business based in the East Rand, Johannesburg.

Purpose of the role

Planning, implementing, and monitoring the organizations digital marketing campaigns across all digital networks.

Key Responsibilities :

  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO / SEM, database marketing, email, social media, and display advertising campaigns.
  • Design, build, and maintain our social media presence.
  • Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identify critical conversion points and drop off points and optimizes user funnels.
  • Complete digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Develop digital marketing staff by providing information, educational opportunities, and experiential growth opportunities
  • Develop strategies that drive customers to the website
  • Improve the design, UX, traffic, and content of the website
  • Maintain consistent brand messaging throughout all platforms
  • Key Critical Competencies :

  • Bachelor’s degree in Marketing or relevant field.
  • A minimum of 5 years’ experience in a digital marketing or advertising position.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Solid understanding of HTML, CSS, and JavaScript is required.
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Up-to-date on the latest trends and technologies in digital marketing
  • Report this job
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form