Digital Solutions Consultant - Social (MENA)
Cape Town, South Africa
2d ago

Incubeta is a growth partner for our clients, offering solutions across media, technology, creative and data that address their challenges and move the needle on their businesses.

Our mantra is "We don't sell products / services, we solve business problems"

Deepening relationships with existing clients is a key driver for Incubeta's growth so it is vital that we are consistently looking for opportunities to deliver further value to clients (in the form of additional services of course) that will bolster their digital marketing activities, ultimately leading to improved business performance.

To support this growth strategy, Incubeta MENA is looking for Digital Solutions Consultants who will work alongside the client service team in this region to craft & deliver solutions that will drive business value for our clients.

Overview :

A Digital Solutions Consultant (DSC) is responsible for delivering cutting-edge client solutions for his / her / their respective client portfolios.

The DSC is required to apply their extensive media expertise to implement strategic, creative and innovative strategies, aimed at solving complex client business challenges by offering and executing full-stack Google Marketing Platform (GMP), Social Media and Proprietary Technology.

The DSC will work in close cooperation with the Lead Consultant, Client Services, Media, Data and Analytics implementation teams, and other stakeholders.

What is the purpose of this job?

The DSC role will form part of the product specialist & consultancy layer within the MENA Market and as a DSC specialising in Paid Performance Social, you will be primarily responsible for determining the technical scope of new and existing business opportunities and providing digital strategies, marketing, and technology consulting services across Paid Social in order to transform and increase the success of our existing and future customers, primarily leveraging Facebook Business Manager, Smartly, Twitter Ads, Linkedin etc strategies and how they integrate into the Google Marketing Stack (GMP).

You will assist our k ey regional clients (predominantly in the Travel Vertical) in improving their business processes by combining your knowledge to create best-in-class solutions.

You will collaborate closely with paired Subject-Matter Experts (SME's) and with cross-functional teams, such as Sales, Implementation and Client Services to drive customer communications, feature priority, and technical issue resolution, resulting in the best possible customer experience, while scaling our clients' growth and digital maturity.

At its core, a Digital Solutions Consultant requires knowledge of :

  • Data Layers
  • Tracking and Measurement Strategies
  • Audience Segmentation
  • Campaign Management and Optimisation,
  • Media Strategy, Content and Communication Advice
  • Conversion Optimisation
  • Advanced Research and Analysis.
  • While remaining current on global market trends, data privacy, product updates and innovative media strategies.

    The Solutions consultant will also assist (when required) the sales team with the commercial structures, product consultancy and technical advice.

    They will be responsible for delivering frameworks and strategies that will enhance client network, workflows and business results.

    Place within organisation

  • Reports to the Lead Consultant.
  • Closely interacts with MENA MD, other Solution Consultants, Client Services, Project Managers and Global Implementation & Delivery Teams.
  • Works closely with Platform Partners ie. Facebook / Smartly / Pinterest / Twitter / LinkedIn etc to stay ahead of tech, gain access to beta's & conferences etc .
  • Responsibilities

  • Ability to understand the customer's key business & marketing challenges and translate this as a proposal on how our tech & consulting services can help achieve these goals
  • External Consultancy towards clients :
  • Technical and strategic audits, including data-privacy compliance
  • Map organisational goals to marketing initiatives and design a Measurement framework to track the performance of marketing initiatives
  • Propose technical solution and roadmap for client's to improve their business goals and process by combining deep tech, product & strategic knowledge.
  • Act as technical and strategic support during the onboarding phase, as needed
  • Assist clients to understand and know how to read and interpret their data
  • Attend client meetings remotely.
  • Be responsible for the training and enablement of client's and their stakeholders, formulating a development plan that will support the client's transformation to digital maturity.
  • Drive innovation and spot opportunities to enhance or expand service offerings to clients
  • Internal Consultancy towards Incubeta (internal teams) :
  • Working closely with MENA commercial teams to support business development
  • Mentor and guide junior team members on tech implementations and Paid Social best practices.
  • Quality controls / audits and able to spot where clients' accounts have room for improvement and growth
  • Knowledge and experience - imperative

  • Fluent in spoken and written English
  • Facebook Blueprint Certified
  • Experience as a Performance Social Media Buyer for a minimum of 5+ years working within social platforms eg Facebook, Twitter, Linkedin & Pinterest etc.
  • International exposure is an advantage, but not necessary)

  • Experience with performance media management, yielding results for client's investments
  • Experience as a social media strategist, planning and executing on x-channel marketing strategies.
  • Comfortable presenting and pitching for business with strong presentation skills
  • Strong analytical and problem-solving skills
  • Strategic Thinking - Be able to relate to the client's needs and translate them into workable and innovative solutions.
  • Google Analytics and advanced data analysis, including attribution reporting
  • Advanced knowledge of Excel / Google Sheets
  • Project Management
  • Knowledge and experience - advantage

  • Experience building and optimising feeds for data-driven projects / and or DPL
  • Experience working with Facebook Marketing Partners, Example : Smartly or Nannigans to increase investment yield
  • Experience working with Basic to intermediate knowledge of Javascript and HTML
  • Knowledge of Digital transformation
  • 3rd Party tracking solutions
  • Data Studio and dash-building experience
  • Data Management with some experience with Google Cloud (BQ & ADH)
  • SEO & Website optimisation
  • API integrations
  • Train-the-trainer facilitation
  • Strong mobile and app experience, including Firebase and AppsFlyer
  • Key competencies and work ethic

  • Exceptional communication skills both written and verbal
  • Display professional and example behaviour at all times
  • Specialised knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields;
  • and that they keep this knowledge up-to-date so that they can continue to deliver the best work possible.

  • Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right.
  • Professionals don't make excuses but focus on finding solutions.

  • Solutions-oriented with a growth mindset
  • Displays honesty and integrity at all times
  • Be accountable for their actions even when making mistakes
  • Show respect for the people around them, no matter what their role or situation.
  • They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.
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