Traditional Trade Channel Manager
Talent Evolution
Gauteng, South Africa
6d ago
source : findojobs-za

Johannesburg, GautengScope : Working in conjunction with Regional Business Development Director and Sales Management Teams, set and implement Traditional Trade Channel strategies to ensure that the company’s strategic objectives are met.

Implement the Route to Market strategy, to ensure step changed Numeric Distribution of Products as well as effective trade channel coverage territory plans for the area.

Formulates and administers KPIs and Sales incentive Rebates for the service providers within the Traditional Trade Channel, within the prescribed budget parameters, to motivate and achieve sales objectives.

Align with Regional Business Development Director and Sales Management Teams to develop both long and short term optimal business strategy covering Product Portfolio, Pricing Strategy, Visibility & Distribution strategy for the Traditional Trade Channel in the commercial area.

Leading planning, organizing and directing of Distributor Sales Teams, appointed Agents and Service Providers to achieve set sales, distribution and business objectives.

Controls and monitors all Sales Operational Budgets as prescribed for the channel. Keeps abreast of channel market & trade developments and advises Regional Business Development Director and Sales Management and provides outcomes for improvements and efficiencies.

Management of effective demand planning to ensure optimal inventory levels with appointed service providers. Ongoing Training of sales teams to ensure optimal upskilling of sales capabilities are achieved.

Strong leadership skills with the ability to influence and negotiate with the trade. Strong business sense with an inherent desire to improve overall business performances ongoing through analysis and remedial actions.

Primary contact for all customer / distributor issues related to day-to-day operations and achievement of annual prescribed Company Objectives and Annual Budgets.

All the above to be initiated, planned, developed, implemented, in alignment to prescribed company guidelines; in the most cost-

efficient manner; in liaison and coordination with the Regional Business Director and Sales Management responsible for the region, to achieve / exceed committed sales revenue & profitability growth objectives in the business area & region.

At all times via professional conduct uphold & maintain a positive image of the company in front of the customers / distributors, consumers, and local authorities.

Duties : Monitors and analyses sales performance by region / area / territory, channel and institutes action plans. Monitor key performance indicators relating to : net sales, volume, in-

market sales, trade spend. Manage terms and conditions of trade net / net pricing issues throughout assigned Business Area to manage channel profitability.

Carry out regular performance reviews with Regional Business Director & Sales Management Sales Management Distributors and Service Providers, including reporting and follow-

up. Control Trade Spend vs. Budget in a fully transparent manner and follow company systems designed to approve and communicate approvals of the latter spend.

Assess potential success of any planned promotional activity prior to initiating the same, set KPIs to benchmark success (ROI), and evaluate extent of success of promotional activity against KPIs set.

Develop distributor’s sales force capabilities and skills, via coaching, motivating, and personal development plans to their full potential, to enable and ensure they are equipped and possess the required competencies, tools and motivation to succeed.

Follow up closely with the Distributor management to ensure that there is optimal deployment of the in-market sales teams’ strategy and ongoing assessments of the sales force performance against pre-

agreed KPIs. Requirements : Degree in Business & Marketing fields is preferable Min. 3-5 years’ experience in managing and working within the Traditional Trade Channel at a Managerial level within South Africa is a must.

Strong capability of managing Microsoft Office especially Excel & PPT. Solid ability to manage numbers : Manage P&L, develop sales forecasts, and successfully translate sales forecasts into business plans to achieve annual sales & profitability budgeted targets.

Highly persuasive, effective in communication and negotiations. Fluent in English. Capable of working autonomously : being able to prioritize multiple projects with little assistance and execute agreed to strategic business objectives and programs from start to completion.

Should you not receive a response within 10 working days, please consider your application as unsuccessful

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