Working closely with the Sales Director, the B2B Marketing Executive will be responsible for developing and implementing a marketing plan in line with company strategy working across the entire digital and non-digital marketing mix to support sales growth and drive brand awareness.
Communication with all prospective and existing contacts should be planned and to maximum effect, using a full range of content types to suit the target market and target audience.
The B2B Marketing Executive will be responsible for message creation and dissemination through key operational marketing channels including website & social media, email campaigns plus event and awards.
Job Content & Scope :
Day to day the B2B Marketing Executive will be involved in :
marketing automation system workflows
Desired Skills & Experiences :
marketing must stay active from "cold to close" to support the communication and journey
through the sales funnel
now inextricably woven into the sales process. By active participation in social media, marketing
can tangibly influence the pace of the buying process and ultimately the outcome also.
from multiple sources also online. The creation of targeted content and commercial storytelling
to promote the brand and answer the buyer’s questions before they have been asked is essential
productivity. The design and management of marketing processes will ensure communications
and lead generation is efficient and effective.
buyer and seller behaviour. Using this information alongside the management and segmentation
of a customer database will increase marketing effectiveness
solutions as a bridge between products and the customer's desire to solve their problems requires
knowledge of the customer, the market and the product.
Please submit your CV to anke humanvalue.co.za. When applying, please include the job title in the subject line. Only suitably qualified / shortlisted candidates will be contacted.
Should you not hear from us within 2 weeks of submission, please consider your application unsuccessful.