Senior Digital Media Strategist
Cape Town, Western Cape, Sudáfrica
5h ago
source : jobomas

Vacancy Details Employer : Important Company ENVIRONMENT : PLAY a pivotal role growing business, the customer base & improving user experience as the next Senior Digital Media Strategist whose expertise in Digital Marketing and Google & Facebook advertising is sought by a fast-growing Tech Company offering innovative Marketing & Sales solutions.

Your role will entail analysing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.

You will play a pivotal role in growing our business, customer base, and improving user experience. You must possess a Degree in Advertising / Marketing / Communication Science or equivalent & be Google Ads, Google Analytics & Facebook Certified with at least 8 years- working experience with Google & Facebook-s advertising platforms.

If you have informed opinions on the future of Digital Marketing after the end of the -cookie- and on the threat to privacy posed by Digital Marketing & proposed solutions for tracking and analytics in a privacy-centric world, then !DUTIES : Analyse, monitor, optimise, report and coordinate performance of all Digital Marketing channels Good AdWords, SEO, Display Marketing, .

SMS / video marketing, Social Media marketing etc..Explore new channels as well as look into new ways of reaching specific target audience and maximising the results our clients get from their advertising budgets.

Monitor and manage performance of Websites- Landing pages metrics and lead the improvement of user experience.Work closely with the in-house team as well as outsourced service providers and partners.

Evaluate and implement improvements on digital strategy.Research the latest digital tools and interactive trends.Create integrated and cost-effective digital strategies.

Drive value for the organisation.Analyse and report on digital campaigns.Analyse customer and user data.Engage with clients, sales teams, and management.

Map outsho w digital assets will be optimized for business results.Define and action digital events.REQUIREMENTS : Qualifications -Degree in Advertising, Marketing, Communication Science or equivalent.

Google Ads Certified - Search, Shopping, Display, Video, Apps.Google Analytics Certified.Facebook Certification - Badged Associate & Professional will be preferred.

Experience / Skills -Marketing Professional with a minimum of 8 years- experience in Google and Facebook-s advertising platforms.

Google Ads and Facebook Ads Manager.Managing a business Facebook page.Facebook Business Manager.Clearly define and articulate what is -Programmatic AdvertisingGoogle Ad AuctionAds Relevance ScoreA good landing pageThe difference between Exact Match, Broad match, phrase match, exact match modifier and Broad match modifierA true view adThe difference between a Facebook ad and a boosted postThe difference between a click and an outbound clickGoogle Tag ManagerThe Partner NetworkROAsSearch Impression ShareBrand SafetyExperience in advertising on the following channels -Google SearchGoogle DisplayGoogle Partner networkYouTubeGoogle App'sFacebookInstagramMessengerFB Partner networkHave a thorough understanding of Google and Facebook-s policies and preferably your own direct contacts at these institutions and other global platforms that can provide you with insights and assistance on the projects you-ll be managing.

Have informed opinions on the future of Digital Marketing after the end of the -cookie- and on the threat to privacy posed by Digital Marketing.

Have a proposed solutions for tracking and analytics in a privacy-centric world.Understandsho w to measure a traffic to store campaign and you have a good understanding assho w to optimise an offline in-store campaign.

Understand the importance of succinct reporting and case-history analysis.Exceptional client management skills.In-depth knowledge of all facets of Digital Marketing, ranging from campaign optimisation to new emerging technologies.

The ability to understandsho w Campaign Strategists build complete customer journeys that connect data from all touch points to create a single customer view.

The ability to get clients to graspsho w our bespoke analytics tools track customers across multiple devices in real time and drive better returns on ad spend ROAS.

A strategic mindset with a solid ability to link qualitative and quantitative information to make actionable recommendations to the team.

Ability to resolve a wide range of challenges in elegant and creative ways..

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