Senior Brand Activation Manager - Cape Town - CBDThe Senior Brand Activation Manager will be responsible for planning and executing AM and demand generation campaigns to meet the Agency-s client AM objectives.
This role will report to the Head of OperationsTheSenior Brand Activation Manager Head of Campaign Execution / Orchestration will oversee the build and execution of multi-touch marketing campaigns, using all relevant AM and demand gen tactics including One-to-many, One-to-few and One-to-one.
ResponsibilitiesPlan, execute and report on paid search and digital marketing campaignsCampaign optimization, audience creation, budget management, A / B testingUse reporting data to inform new campaigns and develop best practices and benchmarksTrain and develop the skills of your team to ensure high standards are met, best practices followed, and junior team members can begin to optimise and create campaign ideas themselvesCreate weekly and monthly dashboards to report back to clients on the performance and spend of their campaignsResponsible for QA for all digital campaigns within your teamSKILLS3-5 year-s experience in a high-tech B2B demand gen or AM environmentUniversity degree in Marketing, Business, or comparable education / experienceLeaderships skills and the ability to develop a teamProven track record in building and executing awareness, digital event and demand generation programmes via the following channel tactics : ProgrammaticOrganic social mediaSocial sellingPaid social mediaSocial Ad campaign building - Linkedin, Facebook - on Linkedin, familiarity with all ad types and goals would be important video, static, carousel, conversational, lead gen, web visit etc.
Programmatic ad campaign building - Adroll, Avocet or similarContent syndication campaign build experienceReporting databox, Leadfeeder, Google sheets and within CRMsIntent data tool familiarity any of Nexus, Demandbase, Terminus, Bombora etc.
Experience building, launching and reporting on campaigns using HubSpot and any other marketing or sales CRMExperience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns.
Strong understanding of inbound marketing and content marketingTeam development / trainingMonitoring and reviewing the progress of the execution team through evaluations and feedbackArticulate, confident, and energetic person experienced in delivering group training remotelyWork closely with the strategists to ascertain executive team-s training requirements for new projectsActively support, mentor and motivate the executive team Salary - Competitive package offered to the successful candidatePlease submit CV - Salary Requirements - Recent Picture to Noelle on Please upload your CV here OR Marlene on Please upload your CV here