An exciting opportunity exists for an experienced E-COMMERCE LEAD (fashion retail) to join a multinational Footwear and Apparel brands business based in Cape Town.
E-COMMERCE LEAD - Reporting to the Brand Executive An exciting opportunity exists within a diversified, multinational consumer brand business whose Apparel Division includes a number of well-known aspirational brands including Vans, Hurley, Jeep, Diesel, Superdry.
The E-Commerce Lead is responsible for all e-commerce sales channels, ensuring business growth through directing and managing operational activities in e-commerce and to ensure these are executed in accordance with business strategy.
Essential Duties and Responsibilities
Assume full accountability for e-commerce channel and performance contributing towards business goals, building the company’s brands’ and e-commerce presence.
Maintain ongoing dialogue with management across Channel and Marketing, ensuring ongoing alignment of performance and expectation, remaining acutely aware of the ever-changing brand and online expectations.
Collaborate on creative, media, social media and technical development for e-commerce projects including online advertising campaigns, websites, microsites, and landing pages.
Measure, report and influence performance of all platforms against key metrics, where possible including customer engagement, purchase, order fulfilment, experience, conversion and retention against a backdrop of business profitability.
Monitor trading KPIs and web analytics on a daily, weekly, seasonal basis, highlighting opportunities to drive conversion rates and sales.
Collaborate with Brand and Marketing teams to make recommendations for online product merchandising and marketing activities including seasonal, end of range, Black Friday promotions.
Research customer feedback and action appropriate projects and initiatives to improve customer experience.
Coordinate and manage seasonal critical path ensuring all product launch deadlines are met.
Work closely with the Brand and Planning teams to manage the forecast of stock levels, monitoring availability and replenishment.
Manage and plan markdown stock levels in conjunction with promotions calendar.
Assist in growing customer database through multiple touch points.
Implementation of CEM campaigns across all categories in line with the Brand and Own Retail calendar.
Analysis of campaign reports and feedback to relevant parties.
Provide input into driving marketing executions according to the brand guidelines and business objectives.
Partner with IT and external vendors (if / where required) to understand the necessary technical infrastructure to support marketing campaigns.
Provide quarterly competitive reviews to relevant stakeholders.
Creation of commercial campaigns in line with slow movers, key concepts and new arrivals in order to drive sell through across channels.
Education & Experience Requirements
Essential : Relevant tertiary qualification in Commerce, Digital Marketing, Brand Management.
Essential : 5 years digital marketing / sales experience, managing an omni channel e-commerce solution, preferably in a fashion or retail environment.
Job Knowledge, Skills and Abilities
E-commerce website front-end and back-end operations.
Planning and organising skills.
Excellent communication and presentation skills.
Good problem-solving skills and a creative approach for new ideas.
Good influencing and networking skills.
Good interpersonal skills. Core Competencies
Ownership : The team member assumes responsibility for his / her own job, tasks, and actions.
Commitment : Working with urgency and focus to be successful in achieving individual and company goals. Always looks after the best interest of the team and the company.
Drive & Energy : Being proactive and always ensuring that everything is achieved in the most productive way with a sense of purpose.
Delivery : At all times the team member acts with integrity, providing quality service, being reliable and responsible.
Taking time out to understand client, customer, and business needs. Always meeting and exceeding expectations.
Communication : Encouraging a culture of understanding, honesty and transparency by sharing relevant information with fellow colleagues and departments in a timeous and effective manner.
Quality : Produces work of a high standard that is complete, accurate and in the correct format; checks the accuracy of own work;
identifies and corrects errors.