E-Commerce Lead
Talented Recruitment
Cape Town
2d ago
source : JustTheJob.co.za

An exciting opportunity exists for an experienced E-COMMERCE LEAD (fashion retail) to join a multinational Footwear and Apparel brands business based in Cape Town.

E-COMMERCE LEAD - Reporting to the Brand Executive An exciting opportunity exists within a diversified, multinational consumer brand business whose Apparel Division includes a number of well-known aspirational brands including Vans, Hurley, Jeep, Diesel, Superdry.

The E-Commerce Lead is responsible for all e-commerce sales channels, ensuring business growth through directing and managing operational activities in e-commerce and to ensure these are executed in accordance with business strategy.

Essential Duties and Responsibilities

  • Assume full accountability for e-commerce channel and performance contributing towards business goals, building the company’s brands’ and e-commerce presence.
  • Maintain ongoing dialogue with management across Channel and Marketing, ensuring ongoing alignment of performance and expectation, remaining acutely aware of the ever-changing brand and online expectations.
  • Collaborate on creative, media, social media and technical development for e-commerce projects including online advertising campaigns, websites, microsites, and landing pages.
  • Measure, report and influence performance of all platforms against key metrics, where possible including customer engagement, purchase, order fulfilment, experience, conversion and retention against a backdrop of business profitability.
  • Monitor trading KPIs and web analytics on a daily, weekly, seasonal basis, highlighting opportunities to drive conversion rates and sales.
  • Collaborate with Brand and Marketing teams to make recommendations for online product merchandising and marketing activities including seasonal, end of range, Black Friday promotions.
  • Research customer feedback and action appropriate projects and initiatives to improve customer experience.
  • Coordinate and manage seasonal critical path ensuring all product launch deadlines are met.
  • Work closely with the Brand and Planning teams to manage the forecast of stock levels, monitoring availability and replenishment.
  • Manage and plan markdown stock levels in conjunction with promotions calendar.
  • Assist in growing customer database through multiple touch points.
  • Implementation of CEM campaigns across all categories in line with the Brand and Own Retail calendar.
  • Analysis of campaign reports and feedback to relevant parties.
  • Provide input into driving marketing executions according to the brand guidelines and business objectives.
  • Partner with IT and external vendors (if / where required) to understand the necessary technical infrastructure to support marketing campaigns.
  • Provide quarterly competitive reviews to relevant stakeholders.
  • Creation of commercial campaigns in line with slow movers, key concepts and new arrivals in order to drive sell through across channels.
  • Education & Experience Requirements

  • Essential : Relevant tertiary qualification in Commerce, Digital Marketing, Brand Management.
  • Essential : 5 years digital marketing / sales experience, managing an omni channel e-commerce solution, preferably in a fashion or retail environment.
  • Job Knowledge, Skills and Abilities

  • E-commerce website front-end and back-end operations.
  • Compiling reports.
  • Planning and organising skills.
  • Excellent communication and presentation skills.
  • Good problem-solving skills and a creative approach for new ideas.
  • Good influencing and networking skills.
  • Good interpersonal skills. Core Competencies
  • Ownership : The team member assumes responsibility for his / her own job, tasks, and actions.
  • Commitment : Working with urgency and focus to be successful in achieving individual and company goals. Always looks after the best interest of the team and the company.
  • Drive & Energy : Being proactive and always ensuring that everything is achieved in the most productive way with a sense of purpose.
  • Delivery : At all times the team member acts with integrity, providing quality service, being reliable and responsible.
  • Taking time out to understand client, customer, and business needs. Always meeting and exceeding expectations.

  • Communication : Encouraging a culture of understanding, honesty and transparency by sharing relevant information with fellow colleagues and departments in a timeous and effective manner.
  • Quality : Produces work of a high standard that is complete, accurate and in the correct format; checks the accuracy of own work;
  • identifies and corrects errors.

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