Digital Marketing Manager (Online Sportsbook)
Initiate International
Durban
3d ago
source : JustTheJob.co.za

We have an exciting career opportunity for a Digital Marketing Manager to join an online sportsbook company in Durban. You will help acquire new customers using a variety of campaigns, utilising paid social and programmatic marketing techniques.

If you come from a digital marketing background and have an understanding of a wide range of digital marketing methodologies, this job could be perfect for you!Your key job responsibilities as the Digital Marketing Manager (Online Sportsbook) in Durban will include : Create and evaluate social media strategies and manage all social media platforms for the businessManage Paid Social Media Campaigns within agreed budgetsManage and control the scheduling of CRM mailers and campaignsDevelop new ideas and methods to engage customers on social platforms and grow the social media reachOptimise content for search engines and lead generationManage all marketing for all various products and service offeringsCreate content that helps articulate the value of the products / servicesManage the marketing budget and ensure focus on core business goals for online marketing and advertisingLead and develop a world class affiliate marketing programme by accurately assessing the potential of new affiliate and media partnersNegotiate profitable affiliate deals and media buys within agreed budgetsDevelop and manage a successful SEO planBenchmark performance of campaigns against standard online media metrics and other defined KPI’sAnalyse data daily to spot trends / opportunities and act upon themRequirements for this Digital Marketing Manager (Online Sportsbook) job in Durban : Bachelors’ Degree in Marketing or similar3+ years’ related experiencePrevious online sports betting / gaming experienceKnowledge and experience in online marketing, media campaigns, affiliate marketing and SEOSound management, communication and negotiation skillsAbility to prepare, understand and analyse business strategies, financial statements and business plansStrong numeracy and analytical skillsProven managerial, problem solving and critical thinking skillsAbility to exercise independent judgement within established policiesKnowledge and interest in various sporting disciplinesSound understanding of the POPI Act and other legislation relating to online gaming

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