Search Engine Marketing Specialist (SEM)
SET Consulting
Cape Town
3d ago
source : JustTheJob.co.za

Search Engine Marketing Specialist R420K Cape Town Exciting career opportunity with an international software company where you will be joining a young (yet experienced), team of designers, developers, and marketers.

You will be reporting to the Directors. Experience and qualifications required : Google Certified SEM expert with between 3- 5 years experience You have an understanding of B2B & B2C campaign types.

Very good understanding of ecommerce ads, tracking & reporting. Familiarity with the following platforms : Google Ads, Analytics, Tag Manager, Merchant Center, Search Console, Facebook, LinkedIn, Twitter, Pinterest and Instagram.

Duties and responsibilities : Design and manage internet marketing campaigns for internal and client accounts. Implement SEO analysis, strategy, recommendations and updates for clients and internal projects.

Generate reports for campaigns and provide relevant analysis and recommendations. Assist with social media and content marketing activities.

Recommend changes to website architecture, content, linking and other factors to improve SERP positions for target keywords. Tag manager implementation.

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