Digital Brand Manager
Ad Talent Africa
Johannesburg, Gauteng, ZA
4d ago

Looking for a creative, consumer-minded brand-building Digital Brand Manager, with solid FMCG industry experience, who is able to work from Franschhoek / Stellenbosch in the Western Cape.

QUALIFICATIONS & EXPERIENCE REQUIRED :

  • Demonstrable experience leading and managing SEO / SEM, writing ability, strategic thinker, marketing database, social media;
  • Solid knowledge of website analytics tools, (e.g. : Google Analytics, Hootsuite Enterprise etc);
  • Experience in setting up and optimizing Facebook Ad Campaigns with the knowledge to oversee Google, LinkedIn & Twitter;
  • Experience in managing social media complaints and proactive engagement campaigns;
  • Experience in managing and executing e-blasts and emailer campaigns;
  • Experience in managing Web Development Builds with the ability to inform UX / User Experience and CRM Journeys;
  • Strong Analytical skills and data-driven thinking;
  • Up-to-date with the latest trends and best practices in online marketing;
  • Social media tools :
  • Understanding and experience of Business Manager through the Facebook Platform;
  • Understanding of Pixels and remarketing through social channels
  • Understanding ADS Manager and implementation;
  • Understanding Messenger Platforms and how to build one-to-one relationships through direct channels i.e. Whatsapp for Business.
  • Knowledge of CMS platforms : WordPress, WooCommerce, Shopify
  • Knowledge of Email Marketing Platforms : Mailchimp, Campaign Monitor; Touchbase Pro
  • Knowledge working in Social Enterprise Tools : Hootsuite and Meltwater.
  • RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO :

  • Strategically plan and execute all web, SEO / SEM, Marketing database, social media communication plans;
  • Grow our premium digital presence through paid media, PR and influencer marketing initiatives.;
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
  • Identify trends and insights, and optimize spend and performance based on these insights;
  • Present new and creative digital and brand growth strategies;
  • Drive proactive engagement opportunities online alongside Social Media Intern and Consumer Experience Team;
  • Collaborate with Marketing Managers to co-develop Through the Line campaigns;
  • Identify and manage agencies and other vendor partners;
  • Evaluate emerging technologies and lead adoption if appropriate;
  • Crafting, implementing and managing the digital strategy for the brands including web, social media and online retailers such as Takealot, Bottleshop etc;
  • Manage brand websites, and the traffic levels to these sites through Google Analytics and Webmaster Tools;
  • Manage all email marketing campaigns, collation of key content pieces and online offers;
  • Conceptualize all e-commerce offers and campaigns, collaborate with retailers where relevant to broaden reach and exposure.
  • PERSONAL ATTRIBUTES REQUIRED ARE :

  • Executional excellence
  • Excellent creative / design / art direction sense
  • Ability to multi-task and attention to details
  • Administration management skills
  • Strong Interpersonal and influencing skills (eg. Relationship management, facilitation and
  • consumer minded brand builder

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