Centurion - Manage end-to-end Brand Marketing campaigns in an integrated fashion, by developing and executing marketing strategies and brand plans, to deliver nuanced messaging across multiple media platforms, with a variety of agency partners and stakeholders, to entrench our brand positioning and grow equity in the market.
RequirementsBachelor’s Degree in Marketing or equivalent qualification.5 years’ experience in managing and coaching a team.
8 to 10 years’ experience in Marketing / Communications.Marketing experience in Financial Services (advantageous).Out of category marketing experience (advantageous).
Responsibilities : Brand marketing objectives & strategy : Invigorate the company objectives and take our brand positioning to market in fresh and meaningful ways.
Package, drive and socialise the company Marketing strategy internally, to foster buy-in, connection and understanding for optimal delivery in external markets.
Drive the implementation of brand communication strategies in partnership with our Digital, Sponsorship, PR and Employee Marketing teams.
Integrated brand marketing campaigns : Drive the development and implementation of integrated marketing strategies and campaigns to maximize the effectiveness our brand chapters and initiatives in market.
Provide input into supporting traditional and digital strategies, to maximize awareness and market share, as well as the impact of the intended campaign in market.
Evaluate and monitor competitive brand campaigns and channel these insights into the optimization of marketing initiatives on an ongoing basis.
Concept & Creative support : Partner with the Agency teams to conceptualise or enhance creative work that is maverick and in line with our brand positioning.
Brainstorm and work with our In-Studio Creative team to execute new ideas to keep the story of our brand fresh, culturally relevant, and top of mind in quick and agile ways.
Partner with the In-Studio Creative Manager to support external and internal concepts and creative ideation processes to assist with beautifully packaged contemporary designs and expressionsShape the concept & creative expression of all integrated brand campaigns that you will champion.
Brand governance : Partner with our Digital, PR, Sponsorship and Heads of Employee Marketing and give input into the standards and guidelines for each function, CI, or playbook.
This is to drive consistency in brand messaging across our earned and owned media spaces. Brand delivery : Partner with the Brand Finance and Project Management Office to optimize the value chain, to deliver on time, on budget and within scope.
Brand measurement : Drive the development and measurement of brand marketing metrics that enable effective decision making against our Brand Health Tracker study and measurement framework.
Report on the performance of marketing campaigns in After Action Reviews’ to gain insight and assess the performance of each integrated campaign against goals.
Brand marketing department : Draw up a Brand Marketing department plan to outline who you are, what you do, what you offer and how you collaborate across the business to offer it.
Unpack the People practices you want to start with your Brand Manager to deliver on your department’s vision.Consult internal stakeholders and draw up a Strategic Brand Council Plan to inspire the teaching of Brand Marketing principles via our brand campaigns on the go, best in class local and global case studies while encouraging a calendar of master class visits from external guests etc.
Put a financial plan together to request and position technological tools that will lift the game of the department to the next level Agency & Stakeholder Partnerships : Build and maintain relationships with agency and internal clients and stakeholders to promote cross-delivery practice solutions.
Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums.
Define fair and innovative client service practices which build rewarding relationships and allow the team to provide exceptional client service.
Engage with key internal and external stakeholders to identify changing client needs and align this service offering with client needs.
Partner and interact with agencies and vendors to supply materials supporting marketing concepts for events, festivals, and webinars.
Team Culture : Participate and contribute to the Group Marketing Culture Code which builds rewarding relationships, facilitates feedback and provides exceptional client service.
Create a positive work climate and culture to energise employees, give meaning to work, and maximise employee productivity.
Demonstrate exemplary leadership behaviour, through personal involvement, commitment, and dedication in support of organisational values.
Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement, and cohesiveness.
Enable a learning and growth culture whereby information regarding successes, issues, trends, and ideas are actively shared between team members.
Identify employee growth and development needs and schedule interventions to enable ongoing development, training, and personal growth.
Effectively manage performance within the team to ensure business objectives are achieved.Encourage innovation, change agility and collaboration within the team.
Assist with bi-yearly KPI and quarterly personal development discussions to empower your reporting Brand Manager.Develop and manage your personal development plans in line with your career goals.
Budget Management Contribute to the development of area specific budgets to minimise expenditure, in alignment with operational plans.
Identify opportunities to enhance cost effectiveness and increase operational efficiency.Provide input into the risk identification processes and communicate recommendations in the appropriate forum.
Competencies : Developing StrategiesProviding InsightsStorytelling and PositioningGenerating IdeasDirecting PeopleExamining InformationMeeting TimescalesConvincing PeopleCulture Builder