Digital & Social Media Manager
The Focus Group
Irene, South Africa, Gauteng, ZA
2d ago

Client

  • A Social Enterprise’ that works to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services that range from mosquito nets to contraceptives to HIV testing to Family planning;
  • as well as healthy nutrition and living. The Client operates across Southern Africa and is expanding into East and West Africa.

    Job purpose

    will be responsible for the success of all Pharmaceutical and Consumer brands within the business by actively driving digital and social media activity in terms of e-commerce, social media marketing, community management & engagement to strengthen our brand communication efforts within the digital space.

    In this role, you will need to exhibit leadership and stakeholder management qualities with a solid knowledge of digital, to ensure that you develop and implement an exceptional digital strategy and plans that translate into tangible results, with alignment from the key stakeholders within the Social Enterprise.

    A core part of the deliverable is the management and alignment of agencies together with the Brand Managers in developing and execution of communication campaigns, innovation, activations, promotions, shopper strategies and digital specific initiatives to ensure all marketing elements are delivered in a seamless, 360-degree manner.

    You will need to be able to handle multiple projects simultaneously and have the ability to work independently (as a digital communications leader) and as part of a team.

    You are expected to use your creativity, problem solving skills, express ideas and execute tasks that make a real contribution to the organisation and its mission.

    Job requirements

  • 6 or more years’ experience in providing digital-related support for pharmaceutical organization and / or international development, managing digital health projects and / or providing strategic direction to digital health projects.
  • Experience assessing the landscape for potential digital health interventions and analyzing and recommending appropriate solutions.
  • Excellent writing, communication, and organizational skills.
  • Strong understanding of social media marketing and digital platforms.
  • Familiarity with software development lifecycle.
  • Skills / Knowledge :
  • Ability to develop a brand strategy with a thorough demonstration of how to translate marketing principles and insights into tangible plans and activities.
  • Solid business acumen to deliver business cases and ROI around marketing initiatives, innovation, risks and opportunities.
  • In depth understanding of P & L, the drivers of revenue and profit, and managing and tracking these against organisational targets.

  • Competency to pull and analyse market research and utilise insights to drive strategic marketing and business initiatives and decision making.
  • Solid understanding of shopper principles and category management.
  • Stakeholder management and the ability to influence, network and lead to drive alignment and facilitate decision making.
  • Well-developed capability on Outlook, PowerPoint, Word and Excel with the ability to put together attractive well thought out presentations and present in a confident manner that facilitates fast-tracked decision making.
  • Deep knowledge and understanding of digital platforms and what they offer for the company and brands.
  • Attributes :
  • Positive, action orientated attitude with a real desire to learn and develop.
  • Creative and innovative thinking.
  • Flexible approach to problem solving with an agile mindset that can adjust to changing market and organisational conditions.
  • Organised and practical approach to your work, solving problems, seizing opportunities and focus on creating value for your team and the organisation.
  • Inquisitive and eager to learn, confident to use own initiative but with strong focus on detail.
  • Ability to work flexibly and proactively to achieve results.
  • JOB RESPONSIBILITIES

  • Digital portfolio management and execution to deliver performance targets driving market share growth and brand profitability.
  • Primary Functions / Goals :

  • Assisting projects in designing digital health interventions and digital strategy at all stages of the project lifecycle.
  • Based on project scope, assistance may range from high-level technical needs assessment and business analysis, down to field-level user experience design and workflow mapping.

  • Identifying technology partners and solutions of interest for partnering both globally and in country or regional contexts.
  • Providing input during proposal development for appropriate technology components of a digital approach.
  • Designing, developing, and testing digital systems for individual project implementations, using a variety of platforms.
  • Project management of digital activities from project kickoff through to execution and closeout, in shared collaboration with CLIENT Brand Managers.
  • Ongoing digital strategy implementation guidance and support, either ad hoc, or as part of the project team structure.
  • Identify opportunities within PSI’s existing portfolio of programs to include digital workstreams as part of the overarching marketing strategy.
  • Cultivate relationships and new collaborations with strategic partners.
  • Perform assessments and evaluations of technology initiatives.
  • Ensure quality of digital projects and activities.
  • Participate in the development of internal resources to build organizational capacity in the use of digital technology.
  • Provide internal and external representation of THE CLIENT within digital platforms within the business.
  • Adapt marketing plans and activities to suit digital platforms including but not limited to social media, applying different strategies to achieve agreed ouputs
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