Reinforce and grow customer loyalty to our products. Maintain key customer and opinion leader contact to maximise product performance in the respective therapeutic field.
Prepare briefs to advertising agencies as and when required, to select the most effective campaign via market testing of concept and message.
Comply with relevant legislation, ethical standards and company policies. Maintain and improve product knowledge of the salesforce and sales managers and to continually update knowledge on the product, competitors and therapeutic area.
Allocate optimal resource to the specified brand and to ensure that resource allocation is in harmony with identified key success factors.