Regional Distribution Partner Manager - Non Liquor
Red Bull
Johannesburg, Gauteng, South Africa
9h ago

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with :

Analyze geographic areas to understand outlet and sales opportunity within identified areas through trade visits

Set minimum DP service requirements based on trade analysis to ensure maximum service to trade.

Develop annual Business Plan for all our partners within the region in close coordination with Head of Direct Distribution for winning in the Independent trade.

Target to increase and deepen Red Bulls footprint in Independent Urban & Rural channels.

Co-Develop Business Plans by DP to deliver on all relevant RBZA strategic initiatives including; Volume, Horizontal &

Vertical Distribution, Execution and Information exchange (Depletion Data). Ensure the plan is aligned to overall RBZA plan.

Set, Track and Drive DP’s against business plan.

Define routines and call cycles for managing the operations in a professional / sustainable way, in line with routines matrix set out by HOD : Direct.

Do monthly business reviews with DP’s in line with business plan & Commercial Annex.

Forecast financial sales by DP and ensure order taking according to Red Bulls targets and principles and aligned to forecast.

Setup Build / Draw calculation sheets in order to manage SOH vs Trade sales vs Financial sales.

Define and track the DP KPIs (broken down from overall sales targets) :

Volume Sales, Distribution Numeric & Weighted and Price Compliance, Perfect Store Execution, Promotional Execution.

  • Training the DP sales force on Red Bull perfect store standards and execution of those
  • Leading DP sales force by personal example and hand-on approach
  • Undertake systematic and regular trade visits to identify gaps and opportunities or to prove any findings from data supplied by Trade Marketing.
  • The latter being a critical part of the role.

  • Quantification of opportunity
  • Conceptual selling of the quantified opportunity in a mature and professional manner to ensure buy-in (convinced) and motivated Partners
  • Track execution via our Partners field force
  • Manage the budget that is allocated to commercial initiatives, sales force initiatives, and below-the-line marketing initiatives linked to the SAB and Red Bull Partnership.

    8 0% of time in field and 2 0% of time spent on analysing, planning, building case studies and conceptual selling decks and reporting.

    Prepare and lead monthly reviews with the DP owner / management.

    Secure correct auditing.

    Generate best practices and multiply throughout covered channels.

    Manage and secure sufficient POS stock and handling as well as ROI calculations on any initiatives implemented into trade.

    Fuel DP sales force passion for Red Bull through recognition and reward programs.

    Extensive travel regionally required.

    EXPERIENCE

    Your areas of knowledge and expertise

    that matter most for this role :

  • 5 years sales experience in FMCG sector.
  • Sales Team Leadership Experience
  • Successful track record in managing sales force (distribution partner preferred) within all Trade channels
  • Business Experience in Regional Accounts - Independent trade
  • Key Account experience (an Advantage)
  • Bachelor’s Degree (Relevant equivalent) Valid driving license.
  • Fluent in written and spoken English. Also, Xhosa, Zulu & Afrikaans is a plus.
  • Travel 75%
  • WHERE YOU'LL BE BASED

    JohannesburgGauteng, South Africa

    South AfricaRed BullSouth Africa

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