Senior Manager, Marketing and Audience Development Brand Marketing City of Johannesburg Metropolitan Municipality, Gauteng, South Africa Contract Job DescriptionSesame Workshop seeks a passionate, creative, and collaborative Senior Manager, Marketing and Audience Development to lead our marketing and audience development strategy in South Africa to continue expanding the reach and impact of Takalani Sesame , the South African adaptation of Sesame Street which has been educating and entertaining millions of children for over two decades.
We are looking for someone who is passionate about childrens media, and equally excited to engage with our audiences on television, digital and other platforms where they connect with Takalani Sesame .
Please Note : This is an initially 1-year contract with the possibility of extension depending on the availability of funding.
MAIN RESPONSIBILITIESMarketing strategy : Develop an integrated Marcomms plan for Takalani Sesame broadcasts on SABC with the goal of driving awareness and viewership and sustaining ratings throughout each season.
Assess needs, drive local strategy including any off-channel advertising or brand / media partnerships, set KPIs, and shape scopes of work for in-country support.
Promotional campaigns : Work closely with diverse Sesame Workshop teams to design and execute integrated promotional campaigns for new Seasons of Takalani Sesame , particularly the roll-out of promo assets across channels.
Serve as main point of contact for in-country marketing / PR / digital contractors, agencies, or brand / media partners.
Audience development : Develop and execute digital strategy to grow and sustain audiences across digital media platforms including YouTube, Facebook, Instagram, Twitter, and other relevant social media channels.
Digital engagement : Provide oversight for digital community engagement including providing direction for Social Media Manager (and digital agency where applicable) on content strategy to increase brand awareness, boost engagement, and grow audiences.
Content and creative collateral : Work closely with Production, Digital, Brand Creative, and in-country designers to develop content, marketing, and audience development collateral, including messaging and creative assets (video and static).
conduct outreach to media to generate earned coverage; track and vet interview requests; assist with talking points; coordinate Muppet appearances.
Partner management : Liaise with SABC, other broadcasters, and influencers, to coordinate promotions and drive viewership for launch and throughout each broadcast season.
Manage ongoing relationships with agencies and other external vendors in line with agreed scopes.Reporting : Prepare monthly reports (including analytics, where appropriate) to communicate progress / outcomes against agreed deliverablesInternal coordination : Collaborate closely with Johannesburg and New York marketing, communications, production, events, and other staff to ensure seamless coordination of activities across different channels.
solid understanding of visual storytellingAn affinity for philanthropic work and making a difference in the lives of childrenStrong multi-tasker with excellent organizational skills who can pay close attention to detailAbility to work independently and collaboratively as part of a larger team based in NYWillingness to travel, as needed, and work across time zonesABOUT SESAME WORKSHOPSesame Workshop is the nonprofit organization behind Sesame Street , Takalani Sesame and so much more.
Sesame Street is our pioneering television show that has been helping kids grow smarter, stronger, and kinder since , and now reaching more than countries.
Sesame is a beloved household name in dozens of languages, and it means learning - and fun - in all of them.Takalani Sesame is the groundbreaking South African childrens program that has reached millions of children with high-quality, engaging educational content for nearly 20 years.
Broadcasting on SABC, Takalani Sesame addresses a range of early childhood development needs from literacy, numeracy, and life skills to instilling a greater sense of self in children and nurturing their readiness for lifelong learning.
Based on a curriculum supported by the Department of Basic Education, we deliver content to children in several of the countrys official languages through television, digital media, and community outreach in classrooms and homes.
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